E-commerce Specialist

E-Commerce Specialist:

[Introduction]:

Ensure that shopper content is consistent and fits to local retailer's needs. Develop, implement and evaluate promotions and category management activities for the E-Commerce channel.

About the Role:

End of section:

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.

We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do:

• Improve the performance of the TENA online shop taking into account the defined KPIs and constantly challenge the local agency to obtain better results.
• Support in the management of the area's budget.
• Influence and ensure collaboration and communication with all stakeholders.
• Big Data (including market and customer insights and predictive analytics)
• Building data analytics to improve performance (product x sales analytics and others)
• Work together with the Supply team to meet channel demand and build learnings.
• Analyse and search for new media channels that optimise investment.

(CRO) Conversion rate optimisation / (UX) improvement of website experiences.

• Display strategy (Banners, ad networks, social media).
• Lead the strategy and implementation of Marketing Automation and Paid Search Marketing (Google AdWords, Programmatic Media);
• Lead market intelligence and monitoring of website traffic statistics.
• Lead partnerships, including affiliate and comarketing.
• Monitor SEO and SEM strategy.
• P&L monitoring to optimise costs and achieve greater profitability.
• Monitor KPIS performance, such as: CAC, CPA, CTR, CTO, CLTV, ROAS, etc.
• Work together with the Mkt team to align brand strategies in social media to sell more.

Who You Are:

• Bachelor's degree in Marketing, advertising, administration, and/or related careers.
• Digital studies desirable
• 34 years experience in digital
• Knowledge of google analytics intermediate level
• Knowledge of SEO tools
• English level: upper intermediate

- knowledge in VTEX

What We Can Offer You:

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

[More About (location)]:

• Lima
• Peru

Together, we are improving lives, every day
:

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

21 Nov 2023

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