Brand Strategist

hace 2 semanas


Lima, Perú Design Match A tiempo completo
Brand strategist

ESTRATEGA DE MARCA:


Buscamos un estratega de marca con experiência para unirse a nuestro equipo y ayudarnos a desarrollar y ejecutar una estrategia de marca.

Como estratega de marca, trabajarás estrechamente con equipos multifuncionales para identificar y comunicar nuestros valores de marca, posicionamiento y mensajes en todos los canales.


Responsabilidades:

Desarrollar y ejecutar la estrategia de marca, incluyendo el posicionamiento de la marca, la mensajería y la identidad visual.

Realizar estudios de mercado y analizar las tendencias del sector para fundamentar la estrategia de marca.


Trabajar en estrecha colaboración con equipos multifuncionales, incluidos los de marketing, producto y diseño, para garantizar la coherencia de los mensajes de la marca en todos los canales.

Desarrollar directrices y normas de marca para garantizar la coherencia en todos los puntos de contacto.

Colaborar con los equipos creativos para desarrollar activos de marca, incluidos logotipos, tipografía y paletas de colores.

Dirigir campañas e iniciativas de activación de la marca para crear conciencia de marca e impulsar el compromiso.

Analizar el rendimiento de la marca y ofrecer recomendaciones de mejora.

Requisitos:

Licenciatura en marketing, empresariales o un campo relacionado.

Experiência como estratega de marca o en un puesto relacionado.

Conocimientos sólidos de estrategia de marca, posicionamiento de marca y mensajería.

Experiência en la realización de estudios de mercado y el análisis de las tendencias del sector.

Excelentes dotes de comunicación y colaboración, con capacidad para trabajar de forma interfuncional.

Experiência en el desarrollo de directrices y normas de marca.

Gran capacidad de gestión de proyectos.

Experiência liderando campañas e iniciativas de activación de marca.

Una cartera que muestre el trabajo y los procesos de la marca.

Conocimientos de inglés oral y escrito.

Beneficios:
Oportunidades de desarrollo profesional y apoyo a la formación continua

Entorno de trabajo colaborativo e inclusivo

Job Type:
Contract

Salary:
S/.128, S/.256,768.00 per day

Language:

- english (required)
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