Marketing Manager

Job Description

Role Purpose The Marketing Manager is responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas, bridging product-level management and business unit strategy. This role translates market and customer insights into integrated go-to-market plans, orchestrates cross-functional execution in public and private channels, and steers P&L, forecasting, and launch readiness for priority brands. Positioned between the Product Manager and the Business Unit Director, the Marketing Manager provides strategic direction to brand teams, aligns with access/policy/medical stakeholders, and supports the Business Unit in achieving sustainable growth and patient access.

Key Responsibilities

Strategy and Portfolio Leadership

• Build and own short/mid-term brand strategies and integrated marketing plans for assigned products/indications, aligned to Business Unit objectives and therapeutic area priorities.
• Translate customer, market, and competitor insights into clear value propositions, segmentation/targeting, channel mix, and omnichannel journeys.
• Shape go-to-market models across private and public channels; adapt strategies to market access, reimbursement, and policy dynamics.
• Ensure products manager capture and act on field intelligence to refine strategy.

Launch and Lifecycle Management

• Guide product manager to develop launch readiness plan and ensure execution for new indications/line extensions within scope, partner with Business Unit Director on major launches for strategic alignment.
• Drive lifecycle strategies (positioning refresh, access pull-through, evidence and content needs, tactical optimization) to sustain growth and share.

Performance and P&L Ownership

• Own brand P&L for assigned portfolio: set targets, manage spend, and optimize across tactics and channels.
• Lead demand and financial forecasting in partnership with Finance and Supply; monitor performance and course-correct based on analytics and field feedback.

Cross-Functional Orchestration

• Help Product manager to navigate and influence cross-functional team (Access, Policy, Medical, Commercial, Regulatory, Legal, Finance) to deliver plans compliantly and on time.
• Partner closely with Market Access and Policy to navigate tendering, reimbursement, and formulary dynamics in public and private sectors.
• Align with Medical Affairs on evidence needs, scientific narratives

Commercial Excellence

• Ensure promotional strategies & tactical plans development & timely delivery
• Facilitate coordination and interaction between Regional leads and Product manager

Insights, Analytics, and Market Intelligence

• Lead continuous market monitoring, competitor tracking, and opportunity/risk assessments; recommend actions with clear business impact.

Governance and Compliance

• Oversee internal approval workflows, sponsorships, and activity reviews with Legal/Compliance/Regulatory.
• Ensure all activities adhere to local regulations, codes, and company policies.

People and Stakeholder Leadership

• Provide direction and coaching to Product Managers/ Marketing analist; contribute to team capability building.
• Influence without authority across functions; represent Marketing in Business Unit forums when delegated by the Business Unit director

Qualifications

• Education Bachelor’s degree in Marketing, Business, Economics, Engineering, Pharmacy, Medicine, or related field.
• Postgraduate/MBA in Marketing, Sales Management, or Business Management preferred.
• Fluent English (essential).
• Experience 5–7 years of progressive experience in pharmaceutical marketing including at least 3 years as Product Manager.
• Therapeutic area experience in Oncology, Immunology, cardio, Vaccines, or Rare Diseases highly valued; multinational experience preferred.
• Proven track record in P&L management, forecasting, and execution of integrated marketing plans across public and private channels.
• Experience leading cross-functional teams and contributing to launches.

Technical Skills

• Proficiency with Office tools (Excel, PowerPoint); strong command of market audits (IQVIA, etc.).
• Solid understanding of market access and policy environments; familiarity with tendering and reimbursement processes.

Competencies

• Strategic thinker with strong commercial acumen and analytical rigor.
• Results-oriented, persistent, and self-motivated; able to prioritize and execute with discipline.
• Excellent communication and stakeholder management; strong negotiation skills.
• Leadership and team