Paid Search Account Manager

hace 7 meses

Lima, Perú Grow Enrollments A tiempo completo

**Title**: Paid Search Account Manager

**Type**: Permanent position, Full Time

**Target work week**: Monday - Friday, 40 hours a week

**Reports to**: Director of Client Success

**Salary Range**: Commensurate with Experience

As a **Paid Search Account Manager**, you will be running the day-to-day management of Paid Search and Shopping Campaigns for a dedicated portfolio of clients. You will leverage your extensive knowledge and expertise in Google and Microsoft Ads to develop and execute strategies that align with client goals and drive optimal results. In addition, you will play a crucial role in analyzing campaign performance data and presenting actionable insights to clients, ensuring that they are kept informed and confident in the success of their campaigns.

**Our Company**:
Grow Enrollments is a multi-award-winning company recognized by, , and for our standing as a workplace that promotes inclusivity and diversity, prioritizes employee wellness, and invests in nurturing lasting customer relationships.

Our Founder, Benjamin Arabov, built the company with little more than $1,500 in capital. In 2020, Grow Enrollments passed $6 million in annual revenue. Shortly after, Ben became a recipient of the prestigious.

We help education companies enroll more of the right students for less marketing dollars through Google AdWords, Social Media, and Conversion Rate Optimization. For the past 7 years, Grow Enrollments has been connecting the right students to the right educational opportunities with our proven Education SEM Connector System, a refined methodology built exclusively for online & campus educational institutions. We’ve already helped more than 120,000 students find their path to progress and, in turn, helped our educational clients grow faster.

**Responsibilities**:

- Manage and optimize Paid Search and Shopping Campaigns on Google and Microsoft Ads for a portfolio of clients.
- Develop and implement effective strategies to meet client goals, including campaign structure, keyword research, ad copy creation and bid strategy management.
- Conduct regular audits and performance reviews of client accounts to identify areas for improvement and optimization opportunities.
- Daily monitoring of campaign performance metrics such as Conversions, CPA/ROAS along with budget pacing in order to make necessary adjustments to ensure client goals are achieved.
- Utilize advanced data analysis techniques to draw actionable insights and recommendations for campaign optimization.
- Create comprehensive weekly reports to communicate campaign performance, trends, and opportunities to clients in a clear and concise manner.
- Lead weekly client calls with other internal teams to review client account performance as well as to discuss any items related to the management of their account.
- Stay up-to-date with industry trends, best practices, and emerging technologies in the paid advertising space, particularly within the Google Ads ecosystem.
- Foster strong client relationships by providing exceptional customer service, addressing inquiries promptly, and proactively identifying additional opportunities to add value.
- Collaborate with cross-functional teams, including Conversion Rate Optimization, to ensure seamless campaign execution and deliver outstanding results for clients.
- Collaborate with the sales team to assist in the creation and presentation of comprehensive account audits for prospective clients.

**Qualifications**:

- Bachelor's degree in marketing, advertising, or any related field.
- Proven track record of at least 3 years in day-to-day management of Google Ads campaigns, including Paid Search and Shopping Campaigns.
- In-depth knowledge of Google Ads platform, including campaign setup, keyword research, ad creation, bid management, and tracking implementation.
- Strong analytical skills with the ability to interpret complex data sets, draw actionable insights, and make data-driven recommendations.
- Exceptional client relationship management skills, with a keen focus on delivering outstanding customer service and building long-term partnerships.
- Highly organized and detail-oriented, with the ability to manage multiple campaigns and clients simultaneously.
- Experience with Google Analytics and other web analytics platforms is a plus.
- Familiarity with other paid advertising platforms, such as Facebook Ads or DV360, is a bonus.
- Highly reliable and dependable, with a strong work ethic and commitment to delivering exceptional results, even in a remote work environment.
- Strong collaboration skills, with the ability to effectively communicate with and work with other team members and act as the Lead on your assigned accounts.

**IMPORTANT**:
We hold our values of Commitment, Humility + Ambitiousness, Openness, Respect, and being Data-Driven dearly. You might not fit our team best if these values do not align with yours. You may read more about our values.

**Personal Requirements**:

- Self -

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