Ad Sales Planner

**General Summary**:
The Ad Sales Planner will be working closely with the Ad Sales Account Executives to prepare proposals, research, prepare media plans and presentations to support the **sales process**. The Ad Sales Planner will also be responsible for assisting with Yield Management Group, Traffic Operations and Marketing. This position will report directly to the Ad Sales Manager.

**Responsibilities**:
60% Support for Account Executive
- Prepare research-based presentations for entire sales team to use in client and agency meetings.
- Prepares and revises sales proposals
- Organize research and competitive information for Account Executive
- Prepares presentation materials using Power Point and Excel
- Assists in presenting information to clients and prospects new leads
- Works with AE to develop media planning strategy for advertisers and/or prospects of SPT or any other Network represented by Sony Advertising Sales Group.
- Responsible for updating the Priority Yield Management.
- Prepare all post-campaign analysis

20% New Business Development and Direct Sales
- Works closely with AE to research and develop prospective new advertisers for SPT or any other Network represented by Sony Advertising Sales Group.
- Research and develop list of relevant prospects.
- Monitor competitive landscape to keep up-to-date of current campaigns and potential opportunities.

10% Work with Yield Management department of SPT or any other Network represented by Sony Advertising Sales Group.
- Maintain the priority database of clients updated.
- Discussing pricing to meet both advertisers' goals and adherence to Networks rate card.
- Familiarity with Networks supported ad specifications and pricing guidelines

10% Promotion of Networks products and sponsorships:

- Become familiar with ad sales sponsorship opportunities as they are released.
- Adjust presentations to promote Networks sponsorship opportunities locally.
- Develop sponsorship pricings per client.

**Knowledge / Skills / Abilities**:

- Ability to quickly and effectively build excel-based media plans in various formats.
- Good understanding of technologies and technical aspects used in advertising and reporting.
- Excellent Excel and PowerPoint skills, including complex formulas, pivot tables, screen grabs, cropping, etc.
- Familiarity of research tools used by media planners and buyers (IBOPE, TGI, TechEdge) is a plus.
- Ability to manage multiple requests and deadlines concurrently and stay flexible and professional under pressure.
- Clear understanding of time-sensitivity around due dates of proposals.
- Great attention to detail is a must.
- Must be outgoing, organized, solution-oriented, a **team player** and a strategic thinker.
- English proficient.

**Experience**:

- 3-5 years of experience in sales support, with a preference for experience in planning.

**Education**:

- A bachelor’s degree in marketing, communications, digital media, accounting, or other business-related field is required.

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