Marketing Manager Peru
hace 5 meses
**We are Kaizen Gaming**
Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Czech Republic, Portugal, Brazil, Chile, Peru, Ecuador and Canada. Our aim is to leverage cutting-edge Technology in order to provide the optimum experience to those who trust us for their entertainment.
**The Role**
As a member of the Betano Peru team, reporting to the local Country Manager, you will be responsible for planning local marketing objectives, developing respective strategies, and executing and supervising tactical action plans.
**Responsibilities**:
- Define marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the country manager, as derived from the overarching financial KPIs;
- Develop tactical action plans: brand positioning, strategic media approach (media type, media channels, media formats) and strategic campaign planning;
- Develop and localize together with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics;
- Propose, implement, monitor and report on the marketing budget;
- Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements;
- Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications
- Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures;
- Monitor and report on competition and their activities regarding communications, product and compliance areas; conduct market and media research and coordinate with HQ in rolling out global market research initiatives;
- Manage local and global agencies and third partners for the execution of the regional campaigns/communications plan;
- Create reports and analyses for the country manager with whom the marketing manager will closely work with as well as for further senior managers;
- Ensure that all marketing activities are compliant with local regulations;
- Lead and develop a local marketing team; represent the company internally and externally.
**Requirements**:
- Bachelor's Degree in marketing or a relevant field.
- Min. 5 years of experience in a marketing manager position in the online world.
- Excellent command of English and Spanish.
- Passionate about sports and the online gaming industry.
- Business orientation and understanding, entrepreneurial attitude and spirit.
- Strong analytical skills and a data-driven mindset.
- Get inspired by designing and executing new creative projects that ultimately drive KPIs and help achieve the defined targets.
- Hands-on mentality and proactive approach; likes to work in teams.
- Strong communications skills to convey targets, actions, plans and inspire others to deliver the plan.
**Kaizen Gaming Perks**
Competitive salary package and bonus scheme;
LinkedIn learning account & continuous training;
**Interested? Please send your CV in English.**
**Recruitment Privacy Notice**
Regarding the data you share with us, you may find and read our recruitment privacy notice here.
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