Cro Specialist

Job Description: CRO Specialist

**Big change**: Norwegian based company is searching for their next CRO specialist. This position offers the flexibility to work part-time or full-time, with a hybrid work model allowing for work from home.

A CRO specialist, or Conversion Rate Optimization specialist, is responsible for improving a website's or a digital platform's ability to convert visitors into customers or desired actions. Here is an overview of the typical tasks a CRO specialist may perform:

- **Data Analysis**: The CRO specialist uses tools such as Google Analytics, Heatmaps, and other analytical tools to understand how users interact with the website. This includes identifying bottlenecks in the conversion process and areas where users drop off.
- **User Research**: Conducts surveys and tests to gather insights from users. This can include user interviews, surveys, and usability testing.
- **Hypothesis Testing**: Develops hypotheses about what could improve the conversion rate. This can be based on data analysis, user insights, or best practices within the field.
- **A/B Testing**: Performs A/B tests to compare different versions of pages or elements on the website. Measures which version yields the best results in terms of conversions.
- **Implementation of Changes**: Works with developers and designers to implement changes based on test results and analyses. This can include adjustments in design, content, or functionality.
- **Continuous Optimization**: CRO is a continuous process. The specialist constantly monitors results and identifies new opportunities for improvement.
- **Reporting and Analysis**: Creates reports showing the results of optimization efforts and provides recommendations for further actions.
- **Knowledge of User Behavior**: Has a deep understanding of how users navigate and interact with websites. Uses this knowledge to improve the user experience (UX) and thus the conversion rate.
- **Collaboration**: Works closely with marketing teams, developers, designers, and other stakeholders to ensure optimization strategies are well integrated into the overall business strategy.
- **Use of Tools and Technology**: Utilizes a variety of tools and technologies, such as Google Optimize, Optimizely, Hotjar, Crazy Egg, and other CRO-specific platforms for testing and analysis.

A CRO specialist is, therefore, a crucial resource for any business looking to maximize the effectiveness of its digital presence and ensure that as many visitors as possible perform desired actions, such as purchasing products, signing up for newsletters, or filling out forms.

**Job Type**: Part-time

Pay: S/.20.00 - S/.40.00 per month

Expected hours: 20 per week