Innovation Consumer Insights Specialist

hace 5 días


Lima, Perú HEAD HUNTING LAB A tiempo completo

**Descripción Del Puesto**

**Función principal**

Ejecución de proyectos. Manejo de proyectos de investigación que mejoran la planificación empresarial y la toma de decisiones. Trabajar con los comercializadores de canal y ventas para definir y ejecutar planes de lanzamiento sólidos que incluyen: objetivos, objetivos de clientes, construcción de distribución, marketing integrado, plan de ejecución dinámico y de ventas; así como revisiones posteriores al lanzamiento.

**Funciones Específicas**
- Asistir en labores de investigación de la industria, competencia, canales, consumidor y otros para el correcto desarrollo de estrategias de marketing y comerciales.
- Activamente trabaja con el área de Marketing y comercial para resolver problemas e identificar oportunidades donde se pueda mejorar el impacto de la marca y la venta.
- Asegurar una definición clara del objetivo y el alcance de la investigación, evaluar y seleccionar las fuentes más apropiadas para adquirir datos y seleccionar terceros, recomendar un presupuesto adecuado, comunicar plazos realistas y especificar entregables.
- Identificar oportunidades de negocio y recomendar hoja de ruta de innovación.
- Construir casos de negocio (formulación y prueba de hipótesis, prueba de concepto, tipado, definición de productos, pruebas de productos, etc.)
- Desarrollar el plan de marketing.
- Ejecutar lanzamientos de productos.
- Desarrollar P&L.
- Ejecutar una evaluación de 3 meses
- Apoyo en la ejecución de la investigación de consumidores y categorías
- Apoyo generando el marketing de canal con información para desarrollar programas y presentaciones a clientes.
- Monitorear las tendencias del mercado.
- Monitorea las tendencias de los clientes

**Requisitos**:
Título de Administración, Comunicaciones, Marketing, Ingeniería o carreras a fines

Posgrado deseable: MBA / Comunicaciones / Operaciones / Marketing / Otros

Experiência mínima de 2 años en posiciones similares

Experiência en el rubro de consumo masivo
- **Conocimiento de inglés a nível avanzado**:

- Conocimientos MS Office
- Data Analytics
- People Management
- Demostrar una amplia base de experiência utilizando diversas metodologías y técnicas de investigación de mercado cuantitativas y cualitativas
- Experiência en el análisis e interpretación de datos y convertirlos en información procesable.
- Experiência indispensable:

- Experiência mínima de 3 años en posiciones de Investigación de Mercado, consumidor e innovación.

Tipo de puesto: Tiempo completo

Salario: S/.6,000.00 - S/.7,000.00 al mes

Pregunta(s) de postulación:

- ¿Cuánto tiempo de experiência tienes en la posición o posiciones similares?
- ¿Cuál es tu nível de inglés?
- ¿Manejas análisis de investigación de mercado?
- ¿Cuál es tu expectativa salarial?



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