PPC Specialist

**Job Title: Search Engine Marketing - PPC - Specialist**

**Company Overview**:
Staff Boom is an outsourcing company based in Anaheim, California, with additional locations in the Philippines,Peru and Colombia. We specialize in customized staffing and consulting solutions for small to medium-sized businesses, primarily within the insurance industry. Our services include Insurance Back Office, Accounting/Finance, Customer Service, Lead Generation, Data Entry, IT, Marketing, Legal Support Services, and more.

**Position Overview**:
**Key Responsibilities**:

- **PPC Campaign Creation & Management**_
- Develop and implement high-performing PPC campaigns with a primary focus on Google Ads.
- Set up, manage, and optimize campaigns, including ad groups, targeting, bids, and budgets.
- Work on other paid platforms like Bing Ads as needed; experience with social media advertising is a plus but not the primary focus.
- **Website Tracking & Optimization**_:_
- Independently set up website tracking and conversion tracking using tools like Google Tag Manager and Google Analytics.
- Continuously monitor campaign performance to optimize for better conversions and ROI.
- **Keyword Research & Strategy**_:_
- Conduct in-depth keyword research to identify relevant, high-performing keywords for campaigns.
- Regularly refine and update keyword lists to ensure optimal performance based on trends and campaign data.
- **Ad Copywriting & A/B Testing**_:_
- Write compelling, conversion-focused ad copy for Google AdWords campaigns.
- Conduct A/B testing of ad creatives and landing pages to optimize click-through and conversion rates.
- **Performance Monitoring & Analysis**_:_
- Monitor PPC campaign performance, providing actionable recommendations to improve key metrics.
- Use Google Analytics and other tools to track KPIs and adjust strategy based on data insights.
- **Budget Management**_:_
- Manage and optimize PPC budgets (at least $25K-$50K per month) to maximize ROI and reach business goals.
- **Landing Page Optimization**:_
- Collaborate with the design and content teams to optimize landing pages for better conversion rates.
- Implement A/B testing on landing pages to improve user experience and conversion rates.

**Qualifications**:

- Proven experience managing Google AdWords PPC campaigns.
- Strong knowledge of Google Ads, including campaign creation, optimization, and tracking.
- Experience with Google Tag Manager, Google Analytics, and conversion tracking.
- Proficiency in data analysis and using insights to optimize campaign performance.
- Ability to manage budgets of at least $25K-$50K per month.
- Google Ads Certification required.
- Experience with Bing Ads and social media advertising is a plus but not the main focus.

**Horario/Work schedule**:

- De Lunes a Viernes de 10am a 7pm / Monday to Friday 10 am - 7 pm
- Modalidad híbrida / Hybrid work

**Beneficios/Benefits**
- Salario acorde al mercado / Salary according to the market
- Ingreso a Planillas desde el primer día (Todos los beneficios laborales de Ley) / All labor benefits of law since the first day.
- Excelente clima laboral / Excellent work environment
- Descanso sabados y domingos / Saturdays and Sundays off
- Pagos puntuales (quincena y fin de mes) / Punctual payments (biweekly and end of the month)
- Estabilidad laboral y oportunidad de crecimiento / Job stability and opportunity for growth.

“En esta empresa está prohibida la discriminación de acuerdo a la leyes N° 29973 y Ley N° 30709”

Tipo de puesto: Tiempo completo

Pregunta(s) de postulación:

- ¿Tienes experiência trabajando con Google Ads (Google AdWords)? De ser así, indica cuánto tiempo.
- ¿Tienes experiência manejando budgets mensuales de $100k? Indicar cuanto tiempo o la cantidad que hayas manejado anteriormente.
- ¿Has realizado Website Tracking con Google Tag Manager o Google Analytics? De ser así, indicar tiempo de experiência.
- ¿Estas de acuerdo en trabajar de manera presencial?
- ¿Cual es tu expectativa salarial?
- ¿Cuentas con nível avanzado(bilingue) de inglés?
- ¿Cuantos años de experiência de trabajo tienes en PPC ?