Marketing Specialist
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Buscamos un perfil estratégico, analítico y creativo, con experiencia en campañas integrales de marketing y capacidad para gestionar proyectos de manera autónoma, coordinando con distintos equipos y proveedores. Principales responsabilidades
- Planificar y ejecutar campañas de marketing 360°, integrando acciones digitales y tradicionales.
- Desarrollar estrategias de captación de prospectos y generación de leads para programas de pregrado.
- Gestionar campañas de publicidad digital, contenidos, landing pages, email marketing, WhatsApp y acciones de lead nurturing.
- Gestionar bases de datos y contribuir a la optimización de procesos de marketing mediante herramientas CRM y automatización.
- Diseñar y coordinar eventos, activaciones y acciones de marketing dirigidas a colegios y públicos estratégicos.
- Administrar presupuestos de marketing y publicidad, velando por la eficiencia de la inversión.
- Analizar tendencias del mercado, identificar oportunidades y proponer iniciativas para fortalecer el posicionamiento de los programas académicos.
- Coordinar con equipos internos, agencias y proveedores para asegurar la correcta implementación de las campañas. Requisitos
- Bachiller o titulado/a en Marketing, Administración, Comunicaciones o carreras afines.
- Contar entre 3 y 5 años de experiencia general en marketing (campañas 360° y gestión de eventos) dentro del sector educativo, servicios, banca, seguros o afines.
- Experiencia en planificación y ejecución de campañas de marketing 360°.
- Manejo de Microsoft Office a nivel avanzado.
- Deseable manejo de Salesforce o Hubspot
- Inglés a nivel intermedio.
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