Senior Integrated Content Marketing Strategist

Who We Are We are a tech‑enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world— with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. As a full‑service growth marketing firm,

we offer
best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we hyper‑focus on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table—and providing value in unparalleled ways. Managing billions in media, our dynamic team—consultative marketers, creatives, analysts, and technologists—challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. A Day In The Life The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables. This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one‑sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks— all engineered to move a considered, multi‑stakeholder buyer through a long B2B sales cycle. Senior Strategists build and defend content roadmaps directly with C‑level stakeholders, translating pipeline and revenue goals into a clear content thesis that internal teams and client executives can rally behind. They think in systems—mapping content audits to the buyer journey, running audience research and stakeholder interviews to surface what actually moves a B2B deal forward, and adapting the roadmap as account performance and market signals shift. They bring product‑level thinking to the content offering itself; proposing new formats and approaches before clients ask. They also mentor and uplevel the strategists and writers who support their accounts. They are equally fluent in identifying the single biggest content opportunity in a client’s funnel and articulating why it matters in a room full of VPs and CMOs.

Key Responsibilities
- Own end‑to‑end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one‑sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts.
- Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn’t driving pipeline.
- Set the strategic direction for each account’s content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output.
- Enhance and optimize business operations through the deployment of AI technologies.
- Utilize and leverage Power Digital's nova ecosystem to benefit your department’s objectives.
- Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse).
- Proactively surface strategic insights and business‑critical updates to both internal and client teams, positioning yourself as the point of authority on the account’s content direction.
- Stay ahead of B2B content marketing trends and AI‑driven content practices, educating clients on recommended actions and future strategy.
- Lead cross‑functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels.
- Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage.
- Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients).
- Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re