Creative Director

Creative Director - EdTech (French fluent 🇫🇷) Join to apply for the Creative Director - EdTech (French fluent 🇫🇷) role at Paradox EN. Be among the first 25 applicants. What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people? Then you’ll love this. We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Creative Director (Brand & Content). Someone who understands that to win today, you don’t just need "content", you need a Movement. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately. We need a strategist who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power. A Brand Architect, capable of orchestrating a complex dual‑strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder. A Creative Disruptor, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell. A “Doer” with Taste, you script, drive, and ship ideas. This is a full‑time position, carried out remotely or from our beautiful offices in Dubai or Lisbon. French and English fluency is required. About Paradox At Paradox, we are convinced that greatness is trainable. That’s why we want to empower people at scale, by leveraging cutting‑edge technologies like AI, and crafting user experiences with outstanding aesthetics. We do that by merging: - Human Intelligence (coaches, peers, and mentors) - Structured Intelligence (protocols, mental models, rituals) - Technological Intelligence (AI personalization, feedback loops, adaptive journeys) To create one seamless ecosystem: Paradox OS. Our Beliefs We believe self‑help is broken. Most learning platforms are used the same way: consuming generic theories, getting quick highs, ending with no real change. At Paradox, we believe people deserve more – more than content, more than motivation. They deserve a system that knows them, one that adapts, challenges, and grows with them. We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation through AI personalization, lean experimentation, and deep psychological understanding. Because learning shouldn’t just make you feel inspired for a day; it should change how you live, think, and create. Our Vision We want to reinvent how people grow. We do not build another course or coaching app but the Operating System for Greatness. Founded by David Laroche, a creator followed by over 2 million people, Paradox aims to build something that will live beyond any individual for decades to come. Our ambition is to compete with players like Mindvalley but with a sharper vision, grounded protocols for achievers, people who want more for their life and refuse mediocrity. To do that we bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective. Your Mission Transform a "Personal Brand" into a "Top‑Tier Media". You lead the Content Factory not by administrative management, but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated. Your 4 Major Responsibilities - Architect the "Dual‑Brand" Strategy - Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization. - Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self‑Help" industry. - Define distinct, sharp editorial lines for each platform: depth & search for YouTube, aesthetic & vibe for Instagram, and authority & authenticity for LinkedIn. - Radical concepting & end‑to‑end delivery – take responsibility for the entire production chain, writing hooks, storyboarding, ensuring the final cut matches the vision. - Deliver what you pitch – hire and onboard specific motion designers, drone operators, niche experts as needed. - Treat David as the "Actor" on set – ensure scripts, set, and direction are flawless. - Command the Content Factory – lead the internal content team, set tempo, culture, and daily standards of excellence. - Provide high‑level artistic direction and act as the final quality check; nothing gets published if it doesn’t meet the "Paradox Standard" of aesthetics and storytelling. - Challenge the team to constantly upskill, pushing for sharper cuts, better sound design, stronger visual storytelling. - Fuel the growth engine – treat content as our primary acquisition channel, collaborate with the Head of Growth on assets designed to convert in ads. - Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works. Experience - Proven content builder: successfully grew a media brand, a YouTube channel, or a personal brand to significant scale (100k+ followers or millions of views). Understands virality and retention mechanics. - Editorial leadership: experience managing a creative team (editors, designers) and giving feedback that elevates work. - Elite scripting skills: can show scripts written that performed; knows how to structure a narrative, write a hook that stops the scroll, and keep an audience engaged for 20+ minutes. - Performance fluency: worked in environments where content drove business results (ads, launches, conversion), not just vanity metrics. Personality - Intolerant to mediocrity: holds a strong sense of taste, fights for the details others ignore. - Psychology obsessed: studies human nature, constantly asks why people click, share, and what emotion drives them. - A "Doer" with authority: commands respect by competence, can write scripts, direct shoots, and fix edits. - No ego, just impact: accepts that even the best concepts can flop, analyzes data, pivots immediately, and ships the next concept with renewed energy. Language French: Native / Bilingual. English: Fluent; can hold a conversation on specific details with English‑speaking colleagues. Our chosen language for written communication is English. Benefits - Freedom & well‑being: autonomous culture, flexible working hours, remote culture from day one. - Office culture: magnificent offices in Dubai, Paris, Lisbon. - Work on Mac, company pays 350€ per year for personal wellness (gym, dance, etc.). - 150€ of books or education per year. - Six 1:1 coachings – a Paradox Coach supporting personal and professional growth. - Contribute to Paradox Foundation, a non‑profit dedicated to empowering teenagers. - Impact: play a crucial role in the development of an iconic product whose content and products will be used by millions of people. About Our Hiring Process 1. 6‑8 minute application survey. 2. 15‑30 minute video call with Timy, HR, to assess fit. 3. Video call with Quentin, VP Marketing, to review background and match desires with needs. 4. Cultural‑fit video call to check alignment with values and culture. 5. Reference calls for in‑depth insights on past work. How to Apply That job description resonated with you? Click "Apply for this position" and fill out the short questionnaire (7‑8 minutes) to tell us more about yourself and send us your CV #J-18808-Ljbffr