Programmatic Media Senior Specialist
hace 3 días
Job Details - Job Title: Programmatic Media Senior Specialist - Location: remote - Duration: 6 month contract - Pay Range: $39 - $49/hr About the Company Our client is a unified analytics platform that helps organizations accelerate innovation by simplifying data engineering, machine learning, and analytics at scale. Responsibilities - The impact you will have: Support global programmatic media execution to achieve brand awareness and demand generation goals. - Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives. - Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap. - Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies. - Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations. - Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies. - Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity. - Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience. - Utilize industry tools like Moat, IAS, and DoubleVerify to support brand safety, viewability, and fraud prevention efforts. - Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities. - Maintain and share best practices while supporting operational excellence for the channel. Qualifications - Must Have: Programmatic Advertising; Programmatic Buyer; Programmatic Strategy - 4+ years of hands-on experience in Programmatic Media; agency management is a plus. - Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager. - Experience onboarding and scaling a DSP and ad server. - Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights. - Experience in B2B marketing, demand generation, and brand media is highly preferred. - Content syndication media management experience is a plus. - Excellent collaboration and communication skills to work effectively across teams. - Proven experience in a fast-paced environment. - Nice To Have: Content Syndication - Paid Search Advertising - Paid Social Details - Seniority level: Associate - Employment type: Contract - Job function: Marketing - Industries: IT System Data Services #J-18808-Ljbffr
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