Paid Media Marketing

hace 2 semanas

Lima Metropolitana, Perú Darwin AI A tiempo completo

Data-driven. Technical. Creative. You/'ll scale paid campaigns, automate decision-making, and drive high-quality leads. All tracked. All optimized. Software ate the world. AI is eating software. We aim to be the #1 choice. From LATAM to the world. Paid media will bring 25%+ of our customers. We/'re going for 10,000+ of them. You/'ll own it all: LinkedIn, Google, Meta, TikTok. About The Role Responsibilities - Scale paid marketing campaigns while keeping CAC/ACV in check - Own one of the biggest budgets at Darwin AI—your results will define how much it grows - Launch experiments across countries, regions, languages, channels, and formats. Test fast. Learn faster. Automate everything - Analyze campaign data deeply to uncover insights and continuously improve lead quality and ROI - Design, launch, and automate B2B paid campaigns across LinkedIn, Google, Meta, and TikTok - Build smart systems for bidding, targeting, and reporting—so campaigns run smoother and scale better - Run A/B and multivariate tests on creatives, landing pages, and ad formats. Automate the analysis. Double down on what works - Work hand-in-hand with sales, marketing, and engineering. Performance marketing is a team sport here - Implement tracking and attribution frameworks using Google Analytics, CRM tools, UTMs, and dashboards. Everything measured. No guesswork - Stay ahead of the curve—explore new trends in AI marketing, automation, and paid media - Manage freelancers and external talent to boost speed and scale Requirements - 3+ years in performance marketing, digital analytics, or marketing automation (ideally in B2B or SaaS environments) - Background in Industrial Engineering or similar quantitative/technical fields - Strong knowledge of SaaS metrics: CAC, Payback Period, MRPA/ARPA/ACV, Maturity Curves, Cohort Analysis, Churn (early/late), MQL/SQL/PQL - Proven experience running campaigns on: LinkedIn Ads, Google Ads, Meta Ads, TikTok Ads (+ demand gen through data-first strategies) - Data mindset: Fluent with Google Analytics, HubSpot, CRM platforms, and tools like Power BI, Data Studio, Tableau - Solid engineering + analytics skills Able to automate analysis, uncover insights, and turn them into results - Hands-on with: A/B testing frameworks, retargeting, dynamic segmentation, automation flows - Open to travel between São Paulo and Buenos Aires (up to 2 weeks/month depending on where you/'re based) Benefits - Language Classes: Enhance your communication skills with free language courses (English, Portuguese, Spanish) - OpenAI Premium License: Complimentary premium access to OpenAI tools for personal and professional projects - Paid Time Off: 25 days/year of vacation and holidays for optimal work-life balance - Soft Hybrid Work: Join the team in our Co-Work offices 3 days per month for collaborative engagement Seniority level - Mid-Senior level Employment type - Full-time Job function - Marketing Industries - IT Services and IT Consulting Note: This description focuses on the role responsibilities, requirements, and benefits. Referrals and location notes included in the original posting have been omitted for clarity. #J-18808-Ljbffr

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