Campaign Manager
hace 6 días
Publicis Groupe, fundada en 1926, es el segundo grupo de comunicaciones más grandes del mundo. En Perú, liderando el mercado peruano con un conglomerado de agencias de medios, “Publicis Media”, a las cuales pertenecen Starcom, Spark y Zenith, y con su división de agencias creativas “Publicis Communications”: Publicis WW y Digitas. Somos creadores de valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.
Si te encuentras interesado, te apasiona el mundo de publicidad y marketing y consideras que cumples con el perfil, aplica directamente a la vacante y únete a #ThePowerOfOne.
Descripción del empleo
La misión del Campaign Manager se encargará de ejecutar y optimizar campañas de publicidad en varias plataformas digitales: META, GOOGLE, TIKTOK, Programática y otros medios. Este puesto requiere de un profundo conocimiento de compra en medios, análisis de datos y una gran capacidad para gestionar campañas simultáneamente.
Funciones:
- Desarrollar y aplicar estrategias de campañas alineadas con las metas y objetivos del cliente.
- Análisis de audiencias para identificar los segmentos objetivo y optimizar la orientación de las campañas.
- Configurar, gestionar y optimizar campañas a través de múltiples DSPs (DV360, Sonata, Teads Ads Manager, Basis, Microsoft Ads).
- Supervisar el rendimiento de las campañas y tomar decisiones basadas en datos para mejorar los indicadores clave de rendimiento (KPI).
- Comunicarse con socios externos, como redes publicitarias y proveedores de tecnología, para resolver problemas y mejorar el rendimiento de las campañas.
Educación: Bachiller de la carrera de Marketing, Publicidad o afines.
Experiencia: Mínimo 2 años de experiencia en publicidad o marketing digital, en del lado de agencia o cliente. Experiencia demostrada en la gestión de campañas digitales y sobre todo manejo de plataformas de compra (FB Ads, Google Ads, etc).
Conocimientos: Conocimientos sólidos de manejo de plataformas META, GOOGLE, TIKTOK, self, service, DSPs, y RTB (Real-Time Bidding).
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