▷ [Busqueda Urgente] Growth Acquisition Analyst

hace 6 días


Lima Metropolitana, Perú El Corporativo OVERALL A tiempo completo

Av. El Derby 254 - Santiago de Surco, Perú

Área del empleo: Seguros

Vacantes: 1

Jornada laboral: Híbrida

Permitir personas con discapacidad: Sí

Ubicación del empleo: Lima, Lima, Lima

Experiencia: MAYOR DE 2 HASTA 4 AÑOS

Fecha de publicación: [Fecha]

En Overall, Creemos que tu talento merece la mejor Oportunidad Actualmente nos encontramos en la búsqueda del mejor talento para cubrir la posición de Growth Acquisition Analyst.

Descripción del empleo

En Overall creemos que tu talento se merece la mejor oportunidad Es por ello que, nos encontramos en búsqueda de un Growth Acquisition Analyst para que pueda laborar con uno de nuestros clientes más importantes: INTERSEGURO.

Objetivo del puesto:
Incrementar la Adquisición – Activación del producto asignado mediante la optimización del modelo de crecimiento (pagado, contenido, viral).

Requisitos:

1. Profesional técnico o universitario de las carreras de ingeniería, comunicaciones, marketing o afines.
2. Experiencia mínima de 3 años en el puesto.
3. Deseable experiencia en el rubro de banca y seguros.
4. Experto en Google Ads (search, Display, YouTube, app campaign) manejo de audiencias.
5. Intermedio en FB ads (deseable experto) manejo de audiencias.
6. Intermedio en Google Analytics.
7. Conocimiento de Inbound Marketing – Marketing de Contenidos.
8. Curso de Growth Marketing.
9. Manejo de Data Studio (plus elaboración de reportes).

Funciones:

1. Planificar y optimizar los canales de adquisición pagadas.
2. Asegurar buenas prácticas en la configuración de campañas en Google Ads, FB ads, Bing ads, etc.
3. Configurar campañas en las plataformas, coordinar las piezas donde se detecte oportunidades de crecimiento.
4. Realizar investigación de KW research según el customer journey del producto asignado.
5. Realizar análisis de las métricas de performance de los canales adquisición.
6. Ejecutar mejoras en las acciones de remarketing (email, display, sms, whatsapp, etc).
7. Realizar experimentos de adquisición y activación para los productos asignados.
8. Elaboración del copywriting para las piezas publicitarias.
9. Estar al día en las últimas tendencias en campañas y casos de marketing digital orientados a Growth/Captación de usuarios/Leads.
10. Conocimiento extenso en herramientas de medición, analytics y/o visualización de data (Google Analytics, Data Studio, KissMetrics, Tableau, Mixpanel u otros).

Condiciones:

1. Modalidad: híbrida.
2. Horario: L - V: 8:30 - 6:30 pm.
3. Remuneración acorde al mercado.
4. Planilla completa y directa con Interseguro.
5. EPS al 100%.
6. Seguro oncológico al 100%.
7. Cuponera flex de días libres.
8. Convenios académicos.
9. Descuentos corporativos.
10. Línea de carrera.
11. Bonos de desempeño.
12. Oportunidad de pertenecer a una de las organizaciones más grandes del país.

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