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Head of Marketing
hace 2 meses
Funciones Principales:
- Liderar la planificación de marketing en colaboración con los equipos centrales y garantizar una fuerte planificación y procesos de ejecución.
- Asegurar fuertes adaptaciones locales de una estrategia de portafolio que puede ser multimarca. Impulsar sinergias entre mercados o marcas en la planificación y ejecución.
- Estructurar el pensamiento de las mejores prácticas y garantizar la integración del conocimiento en lo local y en la planificación del mercado
- Asegurar una alta calidad y un enfoque 360° en la ejecución de los planes de marketing por país (Chile & Ecuador). Asegurar un equipo local de alto rendimiento a través de una dotación de personal adecuada y desarrollo.
- Cooperar con los equipos del grupo para garantizar el enfoque 360° de las campañas.
- Asegurar informes y análisis adecuados de inteligencia de negocios y del mercado.
- Asegurar una sólida ejecución de iniciativas estratégicas globales y de las campañas creativas.
- Asegurar el cumplimiento de los objetivos comerciales de la empresa.
Requerimientos:
- Bachiller o Titulado (indispensable en caso de ser extranjero) de la carrera de Marketing o carrera afin. Dominio del idioma inglés a nivel avanzado.
- Experiencia mínima de 6 años en marketing B2C. Historial comprobado de ejecución de marketing creativo y altamente eficiente en campañas.
- Experiencia en sectores de marketing desarrollados (procedimientos, organización, estructuras)
- No es indispensable conocimiento de mercado Chileno, sin embargo, es valorado la experiencia de un mercado extranjero de Latam.
- Experiencia y Conocimientos en sectores e-commerce/gaming/apuestas
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