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Strategic Digital Marketing Director for Business Growth
hace 3 semanas
We are seeking a highly skilled and entrepreneurial Strategic Digital Marketing Director to lead our digital marketing efforts and drive business growth.
Job OverviewAt Edward Jacobs, we are dedicated to innovation and excellence in the field of digital marketing. As our Strategic Digital Marketing Director, you will be responsible for developing and implementing comprehensive digital marketing strategies aligned with our business objectives.
You will oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising. Additionally, you will build, lead, and mentor a high-performing digital marketing team, establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Oversee the execution of marketing campaigns across various digital channels.
- Build, lead, and mentor a high-performing digital marketing team.
- Establish departmental processes, workflows, and best practices.
- Design and implement effective lead magnets to attract and convert prospects.
- Utilize AI tools and platforms to enhance marketing efficiency and personalization.
- Create visually compelling graphics and design elements that align with our brand identity.
- Develop and implement social media strategies to increase brand awareness and engagement.
- Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with our brand identity.
- Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
- Implement SEO best practices to improve organic search rankings and website visibility.
- Design and implement a high-impact, user-focused website for our SaaS product, emphasizing branding and lead generation.
- Manage website content and functionality, ensuring an optimal user experience.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools.
- Provide regular reports to senior management, offering insights and recommendations for improvement.
To succeed as our Strategic Digital Marketing Director, you must have:
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Demonstrated experience in building and leading marketing teams.
- Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
- Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication, leadership, and project management skills.
- An entrepreneurial mindset with a passion for building businesses and driving growth.
- The ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
- A creative thinker with a passion for innovation and continuous improvement.
We offer a competitive salary, future equity opportunities, autonomy and responsibility in decision-making, a flexible work schedule, professional development opportunities, a collaborative and innovative work environment, and the opportunity to make a significant impact on the growth and success of our company.
