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Media Planning and Buying Specialist
hace 1 semana
- Develop comprehensive media plans aligned with client goals and target audiences.
- Conduct in-depth research and analysis to identify optimal media channels and strategies.
- Determine budget allocation across channels based on performance and objectives.
- Stay abreast of emerging digital media trends, technologies, and AI integrations.
- Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
- Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
- Manage relationships with external vendors responsible for day-to-day campaign management.
- Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Analyze campaign performance data to identify areas for optimization and improvement.
- Generate regular reports on campaign performance and insights.
