Marketing Manager

As the **Marketing Manager **at EdgeUno, you will lead our brand positioning, revenue conversion, and content marketing initiatives. You will be responsible for developing and executing strategic marketing initiatives aimed at growing our brand presence, optimizing lead generation, and driving revenue conversion. You will work closely with cross-functional teams, including product and business development, to align marketing efforts with the company's overall goals.

**Core Responsibilities**

**Brand Positioning**:

- Draft a Brand Positioning Strategy for EdgeUno considering the current product portfolio and markets where we operate; to increase brand awareness.
- Develop and implement a comprehensive social media strategy to establish EdgeUno as a thought leader in the Latin American telecommunications space.
- Create engaging content that resonates with our target audience of ISPs, technology integrators, carriers, CDN, OTTs, Hosting companies, etc.
- Manage and grow our presence on LinkedIn, and other relevant B2B social platforms.
- Collaborate with industry influencers and partners to amplify our brand message.

**Revenue Conversion**:

- Optimize our websites for lead generation and conversion, focusing on our three main products: Connectivity, Cloud, and Bare Metal.
- Implement and manage SEO strategies to increase organic traffic from our target markets in Latin America.
- Develop compelling landing pages and lead magnets to capture and nurture leads.
- Utilize marketing automation tools to create effective nurture campaigns and improve conversion rates.
- Streamline lead generation process to feed new business opportunities to sales team.

**Content Marketing & Analytics**:

- Oversee the creation of high-quality, technical content that demonstrates our expertise in IP Transit, Cloud solutions, and Bare Metal services.
- Develop case studies, whitepapers, and industry reports that highlight our value proposition to wholesale clients.
- Establish KPIs for social media engagement, website traffic, lead generation, and conversion rates.
- Regularly analyze marketing performance data and adjust strategies accordingly.
- Provide monthly reports on marketing ROI and key growth metrics.

**Team Leadership**:
Lead and mentor the marketing team, fostering a collaborative and innovative environment to achieve departmental goals.

**Cross-functional Collaboration**:
Collaborate closely with sales, product, and business development teams to align marketing efforts with overall company objectives.

**Budget Management**:
Manage the marketing budget efficiently, ensuring effective allocation of resources for optimal results.

**Events and Trade Shows**:
Plan and participate in industry events and trade shows to enhance brand visibility and network with potential partners and clients.

**Demand Generation**:
Develop and execute demand generation strategies to increase brand awareness, generate leads, and drive customer acquisition.
Collaborate with cross-functional teams to create compelling marketing campaigns that resonate with our target audience.

**Requirements**:

- Proven experience in marketing in the cloud, hosting, datacenter, and/or telecommunications industry.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, with a focus on demand generation, branding, lead generation, and event coordination.
- Hands-on experience and deep knowledge of digital marketing strategies, tactics, and tools for lead generation and customer acquisition.
- Strong strategic and analytical mindset, capable of translating data into actionable insights and effective marketing strategies.
- A track record of delivering measurable and impactful marketing campaigns that drive business growth and revenue.
- Familiarity with marketing automation platforms, CRM software, analytics tools, and other relevant marketing technologies.
- Exceptional verbal and written communication skills to convey complex ideas and information effectively.
- Ability to thrive in a fast-paced, evolving industry and adapt marketing strategies to changing market dynamics.
- Innovative thinker with the ability to devise unique marketing approaches and stay ahead of the competition.
- Professional proficiency in English / other relevant languages for international market expansion.

**What We Offer**

At EdgeUno, we offer a competitive compensation package, development and training opportunities to shape and realize your career goals, a trustful environment where you can be yourself, share your thoughts, and create a valued partnership. We're looking for someone who shares our passion for innovation and our commitment to deliver a turnkey experience for cloud, gaming, streaming, and content companies who want to accelerate their expansion in Latin America with a customer-first focus. Join us and make an impact