Junior Digital Media Buyer
hace 3 días
**About Tort Experts**
At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo.
Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you.
**About the role**
The Junior Digital Media Buyer will support the planning, execution, and daily optimization of paid media campaigns across platforms such as Meta (Facebook & Instagram), Google, TikTok, Reddit, and others. This role is ideal for someone with foundational knowledge of digital advertising who is eager to grow their expertise in a fast-paced, performance-driven environment. You’ll work closely with the Director of Digital Media Buying to help execute media strategies, test creatives, analyze performance, and contribute to the creative process.
**Location**: Remote, 9am - 5pm ET
**What you'll do**
**Campaign Execution & Support**:
Assist in launching, monitoring, and maintaining campaigns across Google Ads, Meta, TikTok, Reddit, and other platforms.
- Perform daily account checks to ensure campaigns are pacing correctly and meeting performance goals.
**Optimization & Testing**:
Help optimize budgets, bids, and audience targeting under direction and with clear guidance.
Support A/B testing of creatives, ad copy, headlines, and landing pages.
- Contribute to testing strategies and analyze results to inform ongoing performance improvements.
**Creative Collaboration**:
Collaborate with internal creative teams to brainstorm and provide feedback on ad concepts.
- Help source and organize creative assets for testing and campaign use.
**Data & Performance Analysis**:
Assist in pulling reports and compiling performance insights using Google Analytics, platform dashboards, and spreadsheets.
- Track key metrics and support the team in generating weekly and monthly performance summaries.
**Technical Setup & QA**:
Support pixel implementation, conversion tracking (via Google Tag Manager, Meta Pixel, etc.), and troubleshoot issues as they arise.
- Conduct quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented.
**Research & Learning**:
- Stay updated on digital advertising trends, emerging platforms, and competitor campaigns.
- Participate in team training sessions and take initiative to grow platform expertise.
**Qualifications**
**Experience**:
1-2 years of experience in digital marketing, paid media, or a related role (agency or in-house).
- Hands-on experience with Meta Ads and/or Google Ads preferred.
**Platform Familiarity**:
- Exposure to one or more of the following platforms: Google Ads, Meta Ads, TikTok Ads, Reddit Ads, YouTube, LinkedIn.
**Analytical Mindset**:
Comfortable using spreadsheets (Google Sheets/Excel) to analyze and interpret data.
- Some experience with analytics tools (Google Analytics, Ads Manager insights, etc.).
**Technical Aptitude**:
Basic understanding of tracking, pixels, and UTM parameters.
- Familiarity with Google Tag Manager and Meta Events Manager is a plus.
**Creative Curiosity**:
Interest in ad creative performance and contributing to the creative process.
- Eye for visual trends and messaging that resonates across digital channels.
**Team Player**:
Eager to learn, take feedback, and follow direction while managing day-to-day responsibilities independently.
- Strong communication skills and comfort working in a remote, collaborative environment.
**Benefits**
- Uncapped quarterly profit-sharing bonuses based on company performance
- 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
- medical (Aetna)
- dental (Guardian)
- vision (Guardian)
- 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
- $500 free FSA company contribution, even if $0 employee contribution
- 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)
- Unlimited paid time off with planned role/responsibilities coverage
- Work from home equipment budget (at company's discretion)
- Forever remote work environment
**Why Join Us?**AA/EEO Statement**:
Tort Experts provides equal emplo
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