Franchise Lead

**Your Mission**

As the APEX** Franchise Lead, Japan **you wake up every day thinking about the growth of EA's main franchise in Japan. Reporting to the APEX Franchise Director for Asia you will contribute to all the APEX Asia Market franchise strategies, marketing, and commercial programs. Representing the voice of the franchise at the territory level, both internally and with external partners you will help us growth and deliver agreement between local studio live ops, commercial and marketing and are responsible and accountable for all Japan strategy, revenue, and local go-to market strategic agreement.

**Responsibilities**
- Set clear goals to help us achieve player acquisition, engagement, and revenue growth in Japan, while overseeing all strategic and daily operational aspects of the business across local teams for understanding and consistency.
- Oversee the franchise strategic execution, revenue and the culturalization of product & brand in Japan.
- Shape the Japan hyper-culturalization strategy for APEX, ensuring the game, content plans and experiences are represented with local accuracy in market and resonate with our players.
- Partner with commercial and marketing teams to agree on Go-to-market strategies that align to player insights and market dynamics.
- Distil large volumes of consumer research, intel and market trends into tangible and applicable insights that can be used to increase the local player experience and inform strategies for brand performance and activation.
- Develop meaningful relationships with important agencies, brands, partners in Japan.

**Qualifications**
- 7+ years in Publishing, product management or similar experience with a focus from gaming (console, PC, or mobile); entertainment; technology; or consumer products.
- Experience working with development studios on the creation of hyper localised content roadmap and building the associated brand marketing plans and the development of creative materials to match.
- Collaboration with a variety of partners across a matrixed organization, leading through inspiration and partnership across diverse teams, will be essential to success in this role.
- Experience in Japan with the latest gaming systems, games and gaming communities, industry trends.
- Proficiency in narrative building with the ability to create compelling presentations for many audiences.
- Understand how to interpret data and Indicators and turn analytical insight into relevant plans.

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.