Law Firm Marketing Specialist
hace 7 días
About the client:
Our client is a rapidly expanding personal injury law firm based in New York City. The firm is known for its strong advocacy, client-centered approach, and commitment to delivering high-quality legal representation. With a growing digital footprint and mission-driven leadership, the organization aims to strengthen its brand presence, expand organic visibility, and communicate its value through compelling storytelling and strategic marketing.
About the role:
We are seeking a Law Firm Marketing Specialist who is creative, detail-oriented, and highly proactive. In this role, you will work directly under the Marketing Director and contribute to a wide range of initiatives across social media, video production, paid media support, SEO, web publishing, CRM flows, and offline marketing.
This position is ideal for a hands-on digital marketer with strong content creation skills who thrives in a fast-paced, growth-oriented environment. You will play a key role in scaling the firm's digital presence, enhancing brand positioning, and supporting multi-channel marketing campaigns.
What you'll be doing:
Content & Social Media
- Create and publish content for Instagram, TikTok, and Facebook.
- Edit short-form videos (Reels/Shorts) using CapCut, Premiere Pro, or OpusClip.
- Design static and motion graphics using Canva and Adobe tools.
- Write clear, engaging copy for posts, stories, and educational content.
- Run A/B tests on hooks, formats, and visuals to improve performance.
- Produce and refine creative variations for Meta Ads campaigns.
- Support headline, messaging, and visual testing.
- Assist with implementing tracking pixels and UTM parameters.
Web & SEO Execution
- Perform keyword research and assist with blog publishing.
- Conduct outreach for backlinks and external mentions.
- Coordinate development of service landing pages with external partners.
- Create visuals and content for WhatsApp and email nurturing flows.
- Work with the Intake Team to align messaging and materials.
- Assist with marketing automation and follow-up workflows.
- Research collaboration opportunities (media, podcasts, creators).
- Draft outreach messaging for PR and link-building.
- Support reputation-building initiatives for the firm.
- Design print-ready materials such as flyers, banners, and event signage.
Who are we looking for?
- 2+ years of experience in digital marketing or content creation roles.
- Strong design acumen and storytelling capability.
- Intermediate video editing skills (CapCut, Premiere Pro, etc.).
- Advanced Canva skills; intermediate Photoshop/Illustrator skills.
- Basic SEO knowledge and web copywriting experience.
- Familiarity with Meta Business Suite and Google Business Profile.
- Comfort using AI-powered content tools (OpusClip, D-ID, etc.).
- Highly organized, proactive, and accountable.
- English proficiency required; bilingual (English/Spanish) is a strong plus.
- Ability to thrive in a fast-paced, results-driven environment.
Position: Law Firm Marketing Specialist
Remote Status: Fully Remote
Preferred Location: Latin America
Working Hours: 9 am to 6 pm EST
Holidays: US Federal Holidays
Salary: USD 1300 to USD 1500 per month
Internal Job ID: 0934
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