Paid Social Media Marketing Analyst

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – "
Be Real"
– that means being genuine, keeping your word, and having the courage to make tough decisions. Our "
Be Real"
values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

Position Summary
We're seeking an analytical, results-driven, and innovative Paid Social Media Marketing Analyst to support our performance marketing company's paid social initiatives. If you're data-driven and have experience running direct-to-consumer acquisition campaigns through Paid Social advertising (Facebook/Meta, Instagram), TRANZACT is the place for you We invite you to join some of the brightest minds in the industry and take your career to the next level.

The responsibilities of the Paid Social Media Marketing Analyst include:

• Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment (ROI)
• Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company's goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and growth
• Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, track key performance metrics, and report findings to various stakeholders
• Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives
• Learn and try something new every day, and have fun doing it

Qualifications Include

• 1-3 years of experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns (Meta/Instagram)
• Proven track record successfully developing and executing paid social strategies that drive customer acquisition and revenue growth
• Strong analytical skills – Hands-on data analysis experience with advanced Excel, Power BI, Tableau, and/or similar platforms. Master's Degree in Analytics or similar field is not required but is a plus
• Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders
• Paid Search / Google Ads experience is not required but is a plus
• A passion for paid digital customer acquisition and the ability to thrive in a fast-paced, dynamic environment

At TRANZACT we promote inclusion and job insertion without distinction based on disability, gender, orientation, gender identity and expression, place of origin or any other reason protected by national legislation. The company respects diversity and does not tolerate acts of discrimination in its processes.

Como empresa, creemos en la igualidad de oportunidades e inclusión. Consecuentemente, esta vacante de trabajo está disponible para personas con discapacidad (de acuerdo a lo indicado en la Ley No