Core Global Partners Perú | Head Of Marketing
hace 1 día
Direct message the job poster from Core Global Partners Perú
On behalf of our client, an important agro-industrial company, we are looking for a Head Of Marketing - Agroindustries.
Mission of the position:
To lead the area proposing and implementing innovative strategies through a Strategic Marketing Plan to strengthen the brand at country level and in international fairs.
Main activities:
- Develop, coordinate and execute B2B marketing strategies to enhance brand presence and reputation at international trade shows. It is important that you have worked with Leads as management indicators.
- Design, plan and execute 360 marketing strategies covering creative and effective campaigns in different channels (digital, traditional, BTL).
- Oversee SEO and SEM digital marketing strategy metrics.
- Perform the “customer experience”: We define it as the overall perception that the customer has of their interaction with a brand during a visit to a physical or virtual space. Or “customer journey” both in visits and customer reception.
- Provide support to the commercial area in virtual and physical graphic material.
- Manage the budget assigned to the area, optimizing the investment and maximizing the return.
- Propose and supervise the marketing and sales plan oriented to the B2B market in different fairs (Expo West - California, Sweets and Snacks - Indianapolis, PLMA Chicago).
- Coordinate the company's participation in international trade fairs, maximizing impact and optimizing resources.
- Conduct market research to identify trends, opportunities and consumer needs in the international market.
- Diagnose and propose the reformulation of the brand identity and ensure consistency in all communications and points of contact with the consumer (Rebranding).
- Evaluate competition and adapt marketing strategies to differentiate the brand in target markets.
- Participate in new product development and life cycle management of existing products.
- Analyze sales, customer satisfaction and ROI data to continuously improve strategy.
- Monitor and analyze performance of marketing campaigns and strategies, generating reports and recommendations.
Requirements:
- 7 to 10 years of marketing experience, including at least 3 years in leadership positions in agro-export or similar sectors.
- Solid experience in B2B markets and participation in international agro-export trade shows - Mandatory
- Bachelor's degree in Marketing, Communication, International Business or related field / Master's degree in Marketing and/or MBA.
- Advanced English (Mandatory)
- Executive
- Full-time
- Marketing and Sales
- Business Consulting and Services
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