Digital Strategist
hace 5 días
¿Te apasiona la estrategia digital y la creatividad? En RQT AD buscamos un Digital Strategist que lidere el desarrollo de estrategias digitales y creativas para nuestras campañas.
Serás responsable de investigar benchmarks, definir audiencias, estructurar el enfoque estratégico y plantear insights clave. Trabajarás en conjunto con los equipos de cuentas, creativos y de contenido, asegurando que las ideas se ejecuten de manera alineada con los objetivos de la marca.
Si tienes experiencia en planificación digital, análisis de data y optimización de campañas, esta es tu oportunidad. Postula y trabajemos juntos en campañas que realmente impacten
Funciones del Digital Strategist:
- Diseñar estrategias digitales y creativas para redes sociales, alineadas con los objetivos de negocio y tendencias del mercado.
- Investigar y analizar la competencia y referentes del sector para identificar oportunidades en contenido, formatos y engagement.
- Definir audiencias y segmentarlas con base en data y tendencias para mejorar la efectividad de las campañas.
- Evaluar el rendimiento del contenido y proponer ajustes para optimizar el engagement y la relevancia en cada plataforma.
- Extraer insights de reportes y tendencias digitales para ajustar estrategias y enfoques creativos.
- Monitorear KPIs y métricas de desempeño, interpretando los datos para mejorar la estrategia de contenido.
- Trabajar en conjunto con el área de cuentas, creativos, diseñadores y redactores para garantizar que la ejecución refleje la estrategia digital.
- Explorar nuevas tendencias, herramientas y formatos para innovar en campañas y contenido digital.
- Redactar briefs estratégicos claros para guiar a los equipos creativos en la ejecución de las ideas.
- Estructurar roadmaps y cronogramas para organizar la planificación y ejecución de estrategias digitales.
- Presentar estrategias, insights y recomendaciones a equipos internos y clientes para optimizar resultados.
- Asegurar que la narrativa de la marca sea coherente en todos los canales y formatos digitales.
Herramientas Deseables: Manejo de Google Analytics, Meta Business Suite, TikTok Insights, plataformas de social listening y herramientas de benchmarking como Sprout Social o SimilarWeb, entre otras.
Si te interesa, postula y trabajemos juntos en la construcción de estrategias digitales que realmente impacten.
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