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Marketing & Communication Specialist
hace 3 semanas
**Marketing & Communication Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Implement assigned marketing communications activities through all available communications tools according to Group guidelines, directives, and messages and in the frame of an approved budget.
**Your responsibilities**:
- Contribute to business objectives through the development and execution of an effective and innovative marketing and communications plan in line with the global and local strategy.
- Develop and execute the marketing and communications strategy of the local unit, to maintain a positive image of the business, brand positioning, and value proposition in the customer's mind.
- Ensure the relevance of the marketing and communications strategy aligned with the global, corporate, and local plan.
- Select relevant marketing and communications tools, adapt, translate, and implement as required by sales initiatives, in order to achieve local business objectives.
- Contribute to the interdivisional development of marketing initiatives.
- Adapt and develop activities, using events, fairs, online events, communication campaigns, written media, and other vehicles to promote our products, systems, and services.
- Stimulate and measure lead generation through advertising and promotional activities.
- Ensure our communication through appropriate and multiple means of communication in line with the company's communications strategy.
**Your background**:
- Bachelor’s degree in Marketing or related field.
- Knowledge of Strategic and Digital Marketing.
- Proficient with Microsoft Office tools, InDesign, Adobe, Salesforce and Pardot.
- 3 years of experience in similar roles.
- Availability to travel.
- Advanced English level.
**More about us**:
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