Marketing Creative Producer

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Creative Producer in Israel. This role is central to transforming high-level marketing strategy into engaging, high-performing creative assets for mobile games. You will bridge strategy and execution, creating detailed briefs, gameplay mockups, and AI-enhanced concept designs that guide Art and Animation teams. The position requires a mix of creativity, data-driven insight, and production oversight, ensuring campaigns are optimized for key metrics such as CTR, IPM, and ROAS. You will collaborate closely with project managers and creative leads to align ideas with production timelines, while actively iterating on campaigns based on performance data. This role offers the opportunity to shape creative output that impacts millions of users, driving measurable marketing results in a fast‑paced, innovative environment. Accountabilities - Translate creative strategy into detailed, actionable production briefs for video and static marketing assets - Create gameplay mockups, mechanics wireframes, and AI-generated concept visuals to enhance briefs - Partner with Art and Animation Leads to ensure concepts are executed to high artistic and technical standards - Align creative production with project timelines, capacity, and marketing objectives - Analyze campaign performance to derive actionable insights for future creative iterations - Conduct competitor and market analysis to inform creative trends and strategies - Drive a continuous feedback loop, refining winning concepts and creating variations for scale Requirements - 3+ years of experience as a Creative Producer or in Marketing Strategy, preferably in mobile gaming or performance marketing - Proven experience writing detailed creative briefs for design and animation teams - Strong understanding of mobile marketing KPIs (CTR, IPM, ROAS, Retention) and ability to apply insights to creative decisions - Excellent communication skills, capable of articulating complex creative ideas to both artistic and technical teams - Experience working in a high-volume, fast‑paced production environment - Fluent English (written and spoken) Advantages - Experience with advanced AI creative tools (e.g., Gemini, ChatGPT, Cursor) - Background in Casual, Puzzle, Hypercasual, or Social Casino titles - Experience in User Acquisition or Product Marketing - Familiarity with project management tools such as Monday.com or Jira Benefits - Join a global, data‑driven organization with a strong focus on innovation - Work in a dynamic, collaborative, and high‑performance environment - Full transparency and open communication across teams - Opportunities for career growth and professional development - Influence and help build creative experiences for millions of users - Remote‑friendly role with flexibility and autonomy Why Apply Through Jobgether? We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr