Conversion Rate Optimization Specialist

hace 1 día


Lima Metropolitana, Perú Tekhuset AS A tiempo completo

A Conversion Rate Optimization Specialist is a crucial resource for any business looking to maximize the effectiveness of its digital presence.

This position offers flexibility to work part-time or full-time, with a hybrid work model allowing for work from home.

Job Description:

CRO specialists are responsible for improving a website's ability to convert visitors into customers or desired actions.

  • Data Analysis: CRO specialists use tools like Google Analytics, Heatmaps, and other analytical tools to understand how users interact with the website. This includes identifying bottlenecks in the conversion process and areas where users drop off.
  • User Research: Conducts surveys and tests to gather insights from users. This can include user interviews, surveys, and usability testing.
  • Hypothesis Testing: Develops hypotheses about what could improve the conversion rate based on data analysis, user insights, or best practices within the field.
  • A/B Testing: Performs A/B tests to compare different versions of pages or elements on the website. Measures which version yields the best results in terms of conversions.
  • Implementation of Changes: Works with developers and designers to implement changes based on test results and analyses. This can include adjustments in design, content, or functionality.
  • Continuous Optimization: CRO is a continuous process. The specialist constantly monitors results and identifies new opportunities for improvement.
  • Reporting and Analysis: Creates reports showing the results of optimization efforts and provides recommendations for further actions.
  • Knowledge of User Behavior: Has a deep understanding of how users navigate and interact with websites. Uses this knowledge to improve the user experience (UX) and thus the conversion rate.
  • Collaboration: Works closely with marketing teams, developers, designers, and other stakeholders to ensure optimization strategies are well integrated into the overall business strategy.
  • Use of Tools and Technology: Utilizes a variety of tools and technologies, such as Google Optimize, Optimizely, Hotjar, Crazy Egg, and other CRO-specific platforms for testing and analysis.

A CRO specialist is therefore essential for businesses seeking to boost their online performance and achieve their goals.

Job Type: Part-time

Expected hours: 20 per week

Pay: S/.40.00 per month



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