Transformation Marketing Strategist Product Development
hace 2 días
At Modakmakers, we are looking for a skilled Transformation Marketing Strategist to drive our product development efforts by implementing a wide range of strategies to acquire new users and retain existing ones.
About UsWe are a US-based platform harnessing the power of fintech and gamification. Our mission is to empower kids and teens to reach their full potential, regardless of their background. We pursue this mission by offering a gamified fintech and learning ecosystem that includes teen cards, financial literacy programs, and other valuable services.
About This RoleThis role is central to our mission of creating exceptional user experiences. You will work across the marketing funnel, ensuring our strategies drive acquisition, activation, and retention. Your primary focus will be on improving communication strategies for both new and existing users.
User Insights and StorytellingYou will analyze user data and behaviors to identify needs and craft strategies that address them. You will leverage quantitative and qualitative research to identify opportunities within the funnel and validate ideas.
Product MarketingYou will own the tone of voice and brand style guide to ensure consistency and authenticity across all communications. You will collaborate to create compelling communication materials, including static, audio, and video content, to drive successful adoption and engagement of our products.
Lifecycle MarketingYou will build personalized lifecycle campaigns that guide users from first touch to loyal advocates. You will develop initiatives to keep users engaged and reduce churn, focusing on long-term loyalty.
What You'll BringWe are looking for a candidate with 4+ years of relevant work experience in Growth Marketing and CRM/Lifecycle/Engagement marketing. You should have a proven ability to craft compelling brand narratives that resonate and engage. You should be comfortable working with data and using data and intuition to inform decision-making.
The estimated salary for this position is around $120,000 per year, based on industry standards and the location.
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