Digital Marketing Strategist: Empowering Kids and Teens Through Fintech
hace 6 días
About Modak
Modak is a pioneering fintech platform dedicated to empowering kids and teens worldwide. Founded with a bold vision, we aim to democratize access to financial literacy and resources, bridging the gap between socio-economic backgrounds. Leveraging cutting-edge technology, our gamified ecosystem offers teen cards, financial education programs, and other valuable services that foster healthy relationships with money.
We operate on a scalable and secure architecture, utilizing best-in-class technologies to deliver an exceptional user experience. Our community-driven approach ensures seamless collaboration among users, fostering mutual support and growth. With over 20,000 families already on board and growing rapidly, Modak has secured $19 million in funding from prominent investors like Notable Capital, Nazca, Monashees, One VC, Maya Capital, and visionary angel investors and venture capitalists globally.
About This Role
We seek a seasoned Growth Marketing Manager to spearhead our growth efforts by designing and executing comprehensive strategies for acquiring new users and retaining existing ones. In this pivotal role, you will lead the development of our product marketing strategy, focusing on crafting compelling narratives and delivering measurable results through cross-functional initiatives. Proven storytelling skills, coupled with excellent written and verbal communication abilities, are essential for success.
This position demands proactive problem-solving and hands-on work ethic, along with a sense of urgency and ability to collaborate with diverse teams, including engineering, product management, and brand design. Your primary focus will be on optimizing communication strategies for both new and existing users, making this role ideal for candidates with a deep understanding of data landscapes and a passion for creating impactful product marketing strategies.
Key Responsibilities
This role is critical to our mission of delivering exceptional user experiences. You will work across the marketing funnel, ensuring our strategies drive acquisition, activation, and retention. Key areas of focus include:
- User Insights and Storytelling: Analyze user data and behaviors to identify needs and craft strategies addressing them, leveraging quantitative and qualitative research to validate ideas.
- Data-Driven Content: Use insights to create engaging stories and campaigns driving user trust and conversion.
- Product Marketing: Own the tone of voice and brand style guide to ensure consistency and authenticity across all communications, collaborating to create compelling materials driving successful adoption and engagement.
- Lifecycle Marketing: Build personalized lifecycle campaigns guiding users from first touch to loyal advocates, developing retention strategies to reduce churn and maximize long-term loyalty.
- Experimentation and Scale: Run experiments to validate ideas and optimize campaigns for impact, tracking key metrics to inform decision-making and scale successful campaigns effectively.
Requirements
To excel in this role, you should possess:
- A minimum of 4 years of relevant work experience in Growth Marketing and CRM/Lifecycle/Engagement marketing.
- Proven ability to craft compelling brand narratives resonating with audiences.
- Comfort working with data and using intuition to inform decision-making.
- A strong track record of collaborating with diverse teams to deliver cohesive and impactful strategies.
Estimated Salary
$120,000 - $150,000 per annum, based on industry standards and location considerations.
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