Digital Brand Growth Manager
hace 5 días
We're seeking an experienced Virtual Kitchen Marketing Manager to lead our marketing efforts across Asia and Latin America.
About the RoleThis role will focus on developing and executing marketing strategies to drive brand awareness, increase customer acquisition, and optimize the performance of our virtual kitchen brands.
Key Responsibilities- Marketing Campaign Management:
Create and manage digital marketing campaigns, including paid search, social media, influencer partnerships, email marketing and in-app marketing.
Utilize data and market insights to inform campaign decisions and optimize performance. - Brand Positioning:
Ensure consistent brand messaging and positioning across all virtual kitchen brands in both regions.
Adapt global marketing assets to align with local cultural and consumer preferences. - Cross-Functional Collaboration:
Work closely with cross-functional teams, including operations, culinary, and product development, to align marketing initiatives with business objectives.
Partner with local delivery platforms and aggregators to enhance visibility and promotions. - Regional Expertise:
Conduct market research to understand customer preferences, competitive landscapes, and emerging trends in the food delivery and virtual kitchen industry.
Tailor campaigns to resonate with diverse cultural nuances in Asia and Latin America. - Budget Management:
Manage and allocate marketing budgets effectively across regions and campaigns.
Ensure spending aligns with strategic priorities and delivers measurable results.
- A bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- At least 3 years of experience in marketing, with a focus on food delivery, virtual kitchens, or ecommerce.
- A proven track record of managing multi-regional marketing campaigns, particularly in Asia and Latin America.
- A strong understanding of digital marketing platforms, tools, and analytics.
- Excellent communication and interpersonal skills; fluency in English is required.
- The ability to work independently and manage multiple projects in a remote environment.
- A creative thinker with a strong analytical mindset and problem-solving skills.
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