Marketing Strategy Lead
hace 5 días
We're looking for a talented Brand Manager Adult to lead the development and execution of marketing and sales strategies for our brands, products, or services at Essity AB.
Your role will involve working closely with cross-functional teams to ensure that our brands meet established sales targets, market share objectives, and customer satisfaction goals.
The ideal candidate will have experience in a similar brand management or marketing role and a solid understanding of product lifecycle and market dynamics.
Key Responsibilities- Conduct comprehensive market research to identify emerging opportunities for our brand/product/service.
- Analyze data on product performance, sales, and customer feedback to identify areas of improvement and adapt brand/product/service features.
- Maintain detailed records of sales volume, revenue, advertising expenditures, and analyze these metrics against forecasts.
- Collaborate with senior brand and product managers to develop a deep understanding of our organization's brands, products, services, and customer base.
- Lead the planning and execution of marketing activities such as product launches, ATL (Above The Line) and BTL (Below The Line) communication campaigns.
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