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Global Accounts Marketing Manager
hace 2 semanas
Intel Global Accounts Marketing (GAM) is growing. We are looking for a marketing expert to develop the strategy and manage consumer, commercial and data center co-marketing campaigns in Latin America region supporting Lenovo.
In this role, you will work closely with the Global Field Sales Teams, Business Group Marketing Team, and global and country direct marketing counterparts that are at points of influence throughout the world.
You will work directly with the customer from mid-level to the most senior managers within their marketing organization.
There is also a great deal of direction and collaboration required with Intel and Lenovo regional partner marketing managers.
In this critical customer facing role your leadership will be critical to maximizing Intel's brand equity in our co-marketing executions with Lenovo to showcase Intel performance leadership, new products, CPU relevance and deliver business impact and value for both Intel and our OEM partner.
Your objective will be to measure and increase Intel's influence and share of voice to improve co-marketing campaign effectiveness.
This role will support co-marketing through strategic partner engagement and ensure that global plans translate to local impact by collaborating with our point of influence teams to drive execution around the world. Leadership and strategic thinking are critical as we continue to be the technology and co-marketing leader in traditional client and data center computing.
**Direct responsibilities include**:
- Manage and develop partner relationships
- Overseeing multi-million dollar co-marketing budgets
- Align customer co-marketing spend to Intel priorities, developing full year strategic co-marketing framework for Global, Time Zone, and Country initiatives
- Manage approval process of OEM co-marketing strategies
- Work collaboratively with customer managers and their agencies to develop breakthrough co-marketing that highlights Intel value-add in end-user communications.
- Lead project management of co-marketing campaigns and strategic program execution including creative/media development and review, key performance indicator development/tracking, program execution timelines, results analysis/ROI, budget, and campaign summary/report out upon completion
- Open collaboration and exchange of strategies and plans with the customer and field sales and Intel marketing teams (direct team, media team, social team, branding team, etc.) worldwide.
- Manage all Latin America Global Account Marketing communications for your customer through the proper channels including internal account team as well as our partner's key geographically dispersed and HQ stakeholders
- Train customers on latest program enhancements and share feedback with the Program Office on key learnings for refinement and updates to program rules and activities catalog - reflecting current marketing practices and keeping stakeholders informed on relevant news and information for each co-marketing program
- Maintain account 'Plan of Record' to provide management the latest snapshot of your customers' priorities, weakness, issues, key joint initiatives and events for the year.
- Evaluate customers' marketing executions that utilize co-marketing dollars to ensure Intel integration according to program guidelines and stated business priorities
- Participate in Executive Quarterly Marketing Review scheduling and agenda. Gather materials and create relevant presentations to ensure strong collaboration between our executive leaders
- Developing and delivering executive level presentations
**As a regional leader you will demonstrate**:
- Cross-functional team leadership and influence/matrix skills
- Strong acumen of solutions and product offerings from your customer in the Data Center, Commercial, Consumer and Gaming space, as well as Intel's products that support them
- Excellent customer skills to engage your internal and external partners, own senior relationships, guide a team to deliver joint programs and solutions, and communicate actively across the org
- Willingness to manage thru ambiguity, define strategic direction and translate into actionable initiatives that drive measurable results for all growth segments
- Desire and initiative to continuously learn, grow and teach others as we continue to lean in and lead in these new business areas for Intel
**Qualifications**:
You must possess the below **minimum** **qualifications** to be initially considered for this position:
- Bachelor's degree in Marketing or related field OR in lieu of degree 4 years of related experience
- 3+ years of marketing experience
- 2+ years in a customer facing roles in a Sales or Marketing organization
- 1+ years of experience in Project or Program Management
- Willing to travel 2-3 day trips per month plus 1-2 overnight trips per quarter, and more as necessary.
- Advanced English level
- Co-Marketing/Partner Marketing experience with proven results
- Marketing experience in
