Country Brand Lead

hace 6 horas

Lima, Perú Pfizer A tiempo completo

Develop and execute launch strategic plan of the assigned product, while ensuring excellence in execution. Own brand strategy for Peruvian market, drive product growth and lifecycle management. Forecast revenue and ensure optimal investment to ensure revenue and profitability targets in country.

**Responsibilities**:

- Develop and execute launch plan for the assigned brand
- Develop and implement Strategic Plan to facilitate access to the assigned product
- Develop innovative strategic plan and tactics to impact more migraine patients within the peruvian market
- Ensure accuracy for sales forecasting vs. OP and LE
- Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx, and ensuring the realization of profitability targets in Peru market.
- Identify new business opportunities, advance proposals and anticipate initiatives to drive growth and maximize brand value across the main customer groups and/or key stakeholders
- Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize brand value
- Work in partnership with Medical Societies and Institutions to maintain update on latest information on the product and/or TA.
- Accountable of allocating and executing brand´s budget in alignment with Pfizer´s strategic priorities
- Secure continuity of execution of strategies and tactics.
- Matrix management & leadership to ensure optimal decision making between Regional TA Lead, Country Lead, IM Category Lead and local cross functional brand team for effective support and agile decision making processes
- Providing the sales team with the necessary technical expertise and other tools such as promotional material, product training, and relevant clinical data. Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed. Train Field Force on product positioning and prioritization.
- Develop Annual Marketing Plan: Provide local insights and brand feedback to Regional TA Lead (RTAL). Develop Transformative brand approaches to brand management and execute brand strategies to local market needs, and define market´s priorities for the brand.
- Responsible for reporting the results to Category Lead, preparing product forecasts and scenarios, and constantly monitoring distributors inventories.
- Cross-functional brand leadership - across Field Force, commercial, medical, legal, regulatory, Digital, Communications to execute in order to achieve the goals of the BU.
- Challenge the status quo by focusing on uncovering new and unique insights regarding patient and HCP journey propose novel solutions and strengthen relationships with our external stakeholders ensuring a best in class experience

**Requirements**:
Qualifications:

- Bachelor’s Degree on Business, Commercial, Marketing or similar areas
- 5 years of marketing or commercial experience within the industry, preferably retail profile portfolios
- Proficiency in English
- Business Acumen
- Marketing, Customer and Competitor Insights
- Acts decisively
- Seizes accountability
- Leads change
- Builds effective teams
- Proven track of successful Marketing Execution experience
- Strategic and Operational Business Marketing Planning
- Data analytics, insights capturing, KPI tracking and measuring
- Exceptional interpersonal and communicational skills

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE

  • Brand Marketing Lead – Hybrid

    hace 7 días

    Lima Metropolitana, Perú Inchcape A tiempo completo

    Una empresa internacional de automóviles busca un Marketing Lead en Lima, Perú. El candidato ideal tendrá al menos 3 años de experiencia en marketing o trade marketing, con sólida formación en marketing, administración o disciplinas afines. Las responsabilidades incluyen liderar el Brand Calendar, gestionar presupuestos y monitorear KPIs. Se valorará...

  • Brand Marketing Lead – Hybrid

    hace 1 semana

    Lima Metropolitana, Perú Inchcape A tiempo completo

    Una empresa internacional de automóviles busca un Marketing Lead en Lima, Perú. El candidato ideal tendrá al menos 3 años de experiencia en marketing o trade marketing, con sólida formación en marketing, administración o disciplinas afines. Las responsabilidades incluyen liderar el Brand Calendar, gestionar presupuestos y monitorear KPIs. Se valorará...

  • Country Lead

    hace 5 días

    Lima, Perú Multiverse A tiempo completo

    As our Country Lead, you’ll be at the forefront of understanding and growing our business within a specific market. This role is perfect for someone looking to step into a leadership position with a customer-centric mindset and a passion for local market nuances. You’ll focus on building and optimizing a robust commercial ecosystem, covering everything...

  • Senior Pharma Brand

    hace 3 horas

    Lima Metropolitana, Perú MSD Malaysia A tiempo completo

    A leading pharmaceutical company in Lima is seeking an experienced Marketing Manager to lead brand strategy and marketing execution across therapeutic areas. The role involves guiding product managers, ensuring P&L ownership, and orchestrating cross-functional teams for successful product launches. Candidates should have a bachelor's degree, 5–7 years of...

  • Peru CFDs Country Manager: Growth

    hace 3 semanas

    Lima Metropolitana, Perú Summitnext A tiempo completo

    A dynamic brokerage firm is seeking a Country Manager to lead its expansion in the CFDs brokerage industry in Lima, Peru. This role requires a proven track record in business development, team leadership, and marketing strategies. The ideal candidate will have over three years of experience in the CFDs market, strong financial acumen, and skills in P&L...

  • Peru Country Manager

    hace 7 horas

    Lima, Perú AECOM A tiempo completo

    Company Description **Work with Us. Change the World.** At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the...

  • Country Officer, Peru and Ecuador

    hace 2 semanas

    Lima, Perú IFC Systems Corporation A tiempo completo

    **Country Officer, Peru and Ecuador** **Job #**: - req29981**Organization**: - IFC**Sector**: - Investment**Grade**: - GF**Term Duration**: - 3 years 0 months**Recruitment Type**: - Local Recruitment**Location**: - Lima,Peru**Required Language(s)**: - English, Spanish**Preferred Language(s)**: **Closing Date**: - 11/1/2024 (MM/DD/YYYY) at 11:59pm...

  • Country Manager I CFDs Industry I Peru Market

    hace 3 semanas

    Lima Metropolitana, Perú Summitnext A tiempo completo

    Job Overview: Our client is looking for a dynamic and results-driven Country Manager to lead and expand it’s presence in the CFDs brokerage industry. The ideal candidate will have a proven track record in business development, team leadership, marketing strategy execution, and P&L management. This role requires at least three years of business development...

  • Sr. Manager Sports Marketing

    hace 2 días

    Lima, Perú Adidas A tiempo completo

    Senior Manager Sports Marketing- Purpose: - Plan, build, and manage the countries Sports Marketing portfolio of individual athletes, clubs and associations, supporting brand and category objectives. Ensure positive development of adidas brand image in the country, developing and driving a strategy with a sustainable and profitable business plan (ROI) that...

  • Brand Manager

    hace 7 días

    Lima, Perú Nestlé A tiempo completo

    **Resumen de posición**: **Ubicación: Lima** **Tiempo: Completo** **Reporta a: BEO Confectionery & Cereales Perú** **Snapshot de la Posición**: Lead the long term sustainable and profitable growth of the business, integrating all the value chain in generating demand, with focus in the consumer and our brands **Un día en la vida de...**: - Develop...