Country Brand Lead

Develop and execute launch strategic plan of the assigned product, while ensuring excellence in execution. Own brand strategy for Peruvian market, drive product growth and lifecycle management. Forecast revenue and ensure optimal investment to ensure revenue and profitability targets in country.

**Responsibilities**:

- Develop and execute launch plan for the assigned brand
- Develop and implement Strategic Plan to facilitate access to the assigned product
- Develop innovative strategic plan and tactics to impact more migraine patients within the peruvian market
- Ensure accuracy for sales forecasting vs. OP and LE
- Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx, and ensuring the realization of profitability targets in Peru market.
- Identify new business opportunities, advance proposals and anticipate initiatives to drive growth and maximize brand value across the main customer groups and/or key stakeholders
- Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize brand value
- Work in partnership with Medical Societies and Institutions to maintain update on latest information on the product and/or TA.
- Accountable of allocating and executing brand´s budget in alignment with Pfizer´s strategic priorities
- Secure continuity of execution of strategies and tactics.
- Matrix management & leadership to ensure optimal decision making between Regional TA Lead, Country Lead, IM Category Lead and local cross functional brand team for effective support and agile decision making processes
- Providing the sales team with the necessary technical expertise and other tools such as promotional material, product training, and relevant clinical data. Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed. Train Field Force on product positioning and prioritization.
- Develop Annual Marketing Plan: Provide local insights and brand feedback to Regional TA Lead (RTAL). Develop Transformative brand approaches to brand management and execute brand strategies to local market needs, and define market´s priorities for the brand.
- Responsible for reporting the results to Category Lead, preparing product forecasts and scenarios, and constantly monitoring distributors inventories.
- Cross-functional brand leadership - across Field Force, commercial, medical, legal, regulatory, Digital, Communications to execute in order to achieve the goals of the BU.
- Challenge the status quo by focusing on uncovering new and unique insights regarding patient and HCP journey propose novel solutions and strengthen relationships with our external stakeholders ensuring a best in class experience

**Requirements**:
Qualifications:

- Bachelor’s Degree on Business, Commercial, Marketing or similar areas
- 5 years of marketing or commercial experience within the industry, preferably retail profile portfolios
- Proficiency in English
- Business Acumen
- Marketing, Customer and Competitor Insights
- Acts decisively
- Seizes accountability
- Leads change
- Builds effective teams
- Proven track of successful Marketing Execution experience
- Strategic and Operational Business Marketing Planning
- Data analytics, insights capturing, KPI tracking and measuring
- Exceptional interpersonal and communicational skills

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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