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Lifecycle Marketing Specialist
hace 3 semanas
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
**Responsibilities**:
- Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
- Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
- Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
- Implement data-driven optimization based on insights from internal data and external market conditions
- Support the Growth Marketing Lead in building the strategic function
**Requirements**:
- Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
- At least 4 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
- Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
- Knowledge and experiences in using marketing automation platforms/ tools
- Exceptional logical thinking and data-driven decision-making abilities
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
- Fluent in both written and spoken English
- Able to work remotely and efficiently with global teams
**Working at Binance**
- Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
- Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
- Tackle fast-paced, challenging and unique projects
- Work in a truly global organization, with international teams and a flat organizational structure
- Competitive salary and benefits
- Flexible working hours, remote-first, and casual work attire
Learn more about how Binancians embody the organization’s **core values**, creating a unified culture that enables collaboration, excellence, and growth.
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
