Digital Marketing Specialist
hace 2 semanas
Responsable de la definición de los planes de comunicación 360 de las campañas de venta del marketplace y ecosistema omnicanal de Real Plaza. Desarrollar y activar la Base de Datos de usuarios digitales para generación de compra / recompra /captación de leads en la web y marketplace: Adquisición, Recurrente, Ocasional. Lidera la implementación y cambios de las campañas web, así como el seguimiento de los kpis de las piezas implementadas: Tráfico, clics, open rate, revenue. Liderazgo y supervisión de la comunicación: desarrollo de piezas gráficas de campañas de acuerdo al calendario comercial, copies y otros de la web y ecositema omnicanal. Optimizar el contenido visual de la página con foco a experiência del cliente teniendo de ancla la Innovación. Encargado/a del análisis, planteamiento y planeamiento de los canales para medir la eficacia de las campañas.
Real Plaza, es la cadena líder de Centros Comerciales del Perú. Somos parte del grupo Intercorp, y estamos comprometidos con el desarrollo y el bienestar de las familias peruanas. Tenemos un propósito muy inspirador, que nos motiva a buscar y encontrar la felicidad en nosotros mismos. Es por ello, que abrazamos la diversidad y las diferencias y promovemos un ambiente de trabajo inclusivo con igualdad de oportunidades para todos nuestros colaboradores. Porque todos somos iguales y merecemos ser tratados con el mismo respeto, porque todos estamos aquí para ser felices.
+Amor #+Tolerancia #+Respeto #+Igualdad #+Libertad #+Empatía
**Requisitos**:
**Conocimientos**: Especialización o certificación en Marketing Digital. Ingles Avanzado.
**Educación**: Bachiller de las carreras de: Marketing, Publicidad, Comunicación o afines.
**Experiência**: 2 años de experiência en áreas de marketing digital. 3 años de experiência diseñando e implementando plan de medios y campañas digitales. 2 años de experiência trabajando en en e-commerce o Marketplace - Indispensable.
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