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Director Front Line Marketing

hace 2 semanas

Lima, Perú The Coca-Cola Company A tiempo completo

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

**Primary Location**:
Primary location will be Quito, Ecuador or Lima, Peru.

**Position Overview**:

- Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership.
- Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Lead regional market development to ensuring the right implementation of projects
- Provide market input for the development of market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
- Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
- Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with C&CL).
- OU Front-Line Mkt Lead will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the other Frontline Marketing Leads, OU Marketing Lead and broader OU marketing team.

**Function Related Activities/Key Responsibilities**:

- Significant mkt and leadership experience (12+ years), including leading teams.
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Experience working with TCCC external partners (bottlers and customers)
- Experience working with marketing in large OUs preferred
- Experience working in cross-functional and cross-geographical teams is preferred

**Related Work Experience**:

- +17 years of experience
- Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to lead negotiations and alignment with senior and key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to guide media buying (in partnership with Mkt procurement through IMX Media), as necessary

**What We Can Do For You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta, Topo Chico, and most importantly for this role - Costa coffee
- ** Expansive & Diverse Customers**: We work with a diversified group of customers all over Mexico
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:

- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.