Law Firm Marketing Specialist

hace 2 semanas

Lima, Perú Bionic Talent A tiempo completo

About the client:
Our client is a rapidly expanding personal injury law firm based in New York City. The firm is known for its strong advocacy, client-centered approach, and commitment to delivering high-quality legal representation. With a growing digital footprint and mission-driven leadership, the organization aims to strengthen its brand presence, expand organic visibility, and communicate its value through compelling storytelling and strategic marketing.

About the role:
We are seeking a
Law Firm Marketing Specialist
who is creative, detail-oriented, and highly proactive. In this role, you will work directly under the Marketing Director and contribute to a wide range of initiatives across social media, video production, paid media support, SEO, web publishing, CRM flows, and offline marketing.

This position is ideal for a hands-on digital marketer with strong content creation skills who thrives in a fast-paced, growth-oriented environment. You will play a key role in scaling the firm's digital presence, enhancing brand positioning, and supporting multi-channel marketing campaigns.

What you'll be doing:
Content & Social Media

  • Create and publish content for Instagram, TikTok, and Facebook.
  • Edit short-form videos (Reels/Shorts) using CapCut, Premiere Pro, or OpusClip.
  • Design static and motion graphics using Canva and Adobe tools.
  • Write clear, engaging copy for posts, stories, and educational content.
  • Run A/B tests on hooks, formats, and visuals to improve performance.

Paid Media Support

  • Produce and refine creative variations for Meta Ads campaigns.
  • Support headline, messaging, and visual testing.
  • Assist with implementing tracking pixels and UTM parameters.

Web & SEO Execution

  • Perform keyword research and assist with blog publishing.
  • Conduct outreach for backlinks and external mentions.
  • Coordinate development of service landing pages with external partners.

Funnel & CRM Support

  • Create visuals and content for WhatsApp and email nurturing flows.
  • Work with the Intake Team to align messaging and materials.
  • Assist with marketing automation and follow-up workflows.

Brand & PR Expansion

  • Research collaboration opportunities (media, podcasts, creators).
  • Draft outreach messaging for PR and link-building.
  • Support reputation-building initiatives for the firm.

Events & Offline Design

  • Design print-ready materials such as flyers, banners, and event signage.

Who are we looking for?

  • 2+ years of experience in digital marketing or content creation roles.
  • Strong design acumen and storytelling capability.
  • Intermediate video editing skills (CapCut, Premiere Pro, etc.).
  • Advanced Canva skills; intermediate Photoshop/Illustrator skills.
  • Basic SEO knowledge and web copywriting experience.
  • Familiarity with Meta Business Suite and Google Business Profile.
  • Comfort using AI-powered content tools (OpusClip, D-ID, etc.).
  • Highly organized, proactive, and accountable.
  • English proficiency required; bilingual (English/Spanish) is a strong plus.
  • Ability to thrive in a fast-paced, results-driven environment.

*Position:*
Law Firm Marketing Specialist

Remote Status:
Fully Remote

Preferred Location:
Latin America

Working Hours:
9 am to 6 pm EST

Holidays:
US Federal Holidays

Salary:
USD 1300 to USD 1500 per month

Internal Job ID:
0934

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