PPC Specialist II Bilingual
hace 7 días
This is a remote position.
We are seeking a
PPC Specialist
with proven expertise in
Bing Ads (Microsoft Advertising)
and
Google Ads
. The ideal candidate is
bilingual (English and Spanish)
and has hands-on experience running and optimizing lead generation campaigns for service-based businesses. This role requires analytical skills, creativity, and the ability to scale campaigns efficiently while maintaining quality and profitability.
- Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation.
- Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
- Write, test, and refine ad copy to maximize CTR and conversion rates.
- Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
- Set up and manage conversion tracking, UTMs, and analytics integrations.
- Perform A/B testing on ad creatives, bidding strategies, and landing pages.
- Monitor campaign performance and provide weekly and monthly performance reports.
- Identify trends, insights, and areas for improvement to scale performance effectively.
- Collaborate with the management and operations teams to align lead flow with service capacity.
- Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.
Requirements
QUALIFICATIONS
- Minimum 2+ years of hands-on PPC experience (Google Ads and Bing Ads required).
- Proven success in lead generation campaigns (preferably in service-based industries).
- Bilingual (English and Spanish) – both written and spoken.
- Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager.
- Deep understanding of bidding strategies, keyword optimization, and conversion tracking.
- Experience with landing page optimization and data analysis.
- Excellent English communication skills, both written and verbal.
- Strong analytical, problem-solving, and time management skills.
- Must be able to work during PST business hours.
TECHNICAL REQUIREMENTS:
- Computer Specifications
Minimum Intel Specs
Processor: Core i7 8th generation (and above)
Core i5 10th generation (and above)
RAM: Minimum of 12 GB
Storage: 128 GB SSD or higher
Graphics: 2 GB graphics memory
Minimum AMD Specs
Processor: AMD Ryzen 5,7,9 (Minimum series 3600)
RAM: Minimum of 12 GB
Storage: 128 GB SSD or higher
Graphics: 2 GB graphics memory
Macintosh Specs
Processor: Core i7/ i5 / M1/ M2
RAM: Minimum of 12 GB
Storage: 128 GB SSD or higher
Graphics: 2 GB graphics memory
- Main Internet Speed Requirement
Jitter: below 10ms
Latency: below 160ms
Upload: more than 25mbps
Download more than 40 mbps
Using internet speedtest:
VoIP Speed Test | 8x8
//
Aircall's VoIP Speed Test | Aircall
//
VoIP Speed Test: Check Your Network Reliability )
LAN Cable is a must.
- Power Backup
A reliable power backup that could sustain a minimum of 8 hours (full shift)
Examples:
Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)
- Internet Backup (Secondary internet)
Jitter: below 10ms
Latency: below 160ms
Upload: minimum of 25mbps
Download: minimum of 25mbps
Power and Internet Backup is a
MUST.
Benefits
- This is a full-time remote position, requiring a stable internet connection and a quiet workspace.
- Must be available to work shifts aligned with Pacific Standard Time (PST).
- Compensation is provided on a weekly basis.
- Rate for the position $4.00/hr. USD.
- Can start immediately.
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