Marketing Manager Peru

Encontrado en: Talent PE C2 - hace 1 semana

Lima District, Perú Red Bull A tiempo completo
The Marketing Manager is responsible for ensuring that Red Bull is the consumer’s “first choice of energy drink”. They need to understand the local consumer, take full ownership of the business strategy and values, and develop the marketing plan in the right direction. They set short- and medium-term objectives to achieve a desirable and relevant brand image, increase product understanding and trust, which will grow brand value, the consumer base and both the Red Bull can and media business. Have a long-term strategic vision around the business and drive all the company to achieve long term objectives. RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Ensures that the overall country business plan addresses the challenges to win new consumers and confirm existing ones. Develop and take full ownership of the Marketing part of the annual business plan.

Generates consumer insights with the Brand Manager and the team to win new consumers, shape ATL & BTL strategies, steers the right product and packaging portfolio decisions and shapes marketing and trade investments.

Builds, establishes, grows the Red Bull Media House through quality content creation and commercialization; the invention, introduction and operation of own media channels, products and services as well as intensified media relations to optimize content distribution in TV, web, radio, print and mobile.

Leads an efficient & targeted Student Marketeers team program to drive trial across all relevant consumption occasions and to increase product understanding and trust with consumers among students, to increase awareness and desire for the brand, and to foster a positive product and brand perception at universities.

Builds and leads a strong sports program that builds on the country-specific sports and athlete scene and helps build a relevant and appealing local face of the brand while staying in line with the global sports strategy and delivering against the country’s brand objectives and priorities.

Guides the culture team in establishing a credible culture – music in particular - program that positions the brand as an authentic player in the relevant scenes, and which contributes to the business success of the country

Ensures the right balance between sports and culture for the specific market circumstances.

Define the right portfolio, price and multipacks strategy across different channels and sales outlets, as well as the right amplification when launching a new SKU through all marketing and sales tools.

Acts as an entrepreneur in everything Red Bull does, ensuring Red Bull seizes all relevant opportunities to strengthen the brand and business while preserving its global equity.

Leads the creation and execution of appealing and consumer relevant sport events, defending our leading role in action sports and in motorsports whilst tapping into highly relevant local sports.

Drives top athlete-performance program as a top innovator in sports marketing globally and ensures 360-degree plans around top athletes.

Strengthens Red Bull culture properties and makes Red Bull a key player in all important music scenes.

Manages and collaborates with the Brand Manager to build an advertising plan in line with global strategy that addresses country specific issues and opportunities with the right messages, that drive TOM awareness & brand image.

Generates innovative digital media initiatives to expand reach and engage the young consumer, particularly through social media.

Ensures that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution.

Thinks and acts digital / social in all we do to increase consumer engagement with the brand, start and maintain consumer dialogue particularly in social media.

Fosters a strong opinion-leader network in culture & entertainment to drive brand image & visibility with credible drinking scenes.

Increases placements in scene and mainstream press to drive TOM awareness, brand image and word-of-mouth.

Implements & leverages national and global events/projects with excellence.

Builds the annual objectives for the marketing team and conducts on-going, mid-year and end of year performance evaluations.

Fosters collaboration between sales, marketing and Red Bull Media House to drive a 360 degree approach with relevant initiatives in order increase impact and efficiency, while putting a specific emphasis on transmitting digital know-how across the entire organization.

Ultimately responsible for sourcing, hiring and training the marketing team.

Regularly assesses and identifies the development needs of the marketing team and works together with human resources to make it happen.

Identifies and nurtures key talent for the potential space-to-shine opportunity.

Minimum of 6 years marketing experience. A creative mind with a track record of putting new ideas into practice and assessing results. A strategic leader who takes initiative and ownership. Ability to cultivate, lead and motivate a high performing team with the proven ability to build and develop talent. Strong planning and budgetary skills. Knowledge of the ‘fast moving’ consumer goods industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business / digital world. Clear understanding of markets, sales & distribution, competitor activity and consumer behavior in a brand and FMCG context. Strong analytical ability and commercial acumen to understand financial statements and market trends. Effective negotiation and interpersonal skills. Excellent presentation, communication and influencing skills. Strong brand affinity. Advanced English Travel 20-30%

Marketing Manager Peru

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

  • Marketing Manager Peru

    hace 2 días

    Lima, Perú Kaizen Gaming A tiempo completo

    **We are Kaizen Gaming** Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Czech Republic, Portugal, Brazil, Chile, Peru, Ecuador and Canada. Our aim is to leverage cutting-edge Technology in order to provide the optimum...

  • Media Network Manager Peru

    Encontrado en: Talent PE C2 - hace 1 semana

    Lima District, Perú Red Bull A tiempo completo

    Is responsible for developing the country strategy for social media, content development & production, programming, communication, distribution & media partnerships for Red Bull in Peru. Applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences that are “beyond the ordinary” to grow consumer...

  • Marketing Manager Adult

    hace 4 días

    Lima, Perú Kimberly-Clark A tiempo completo

    **Marketing Manager - Adult & Fem Care Peru**: **Trabajas tan bien que las demás personas quieren seguir tu ejemplo** Quienes te rodean perciben tu energía, tu dedicación y tu concentración. Las personas a tu cargo y tus colegas no pueden evitar comparar sus estándares con los tuyos. Tu buena vibra contribuye a la moral y a la productividad del equipo....

  • Search Engine Optimization

    Encontrado en: Talent PE C2 - hace 1 semana

    Callao District, Perú Hustler Marketing A tiempo completo

    Company Introduction:Digital Strategy Group is a dynamic digital marketing agency delivering exceptional Search Engine Optimization, Paid Search Advertising, Social Media Marketing, and Marketing Automation services. Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable source to deliver results...

  • Digital Marketing Manager

    hace 2 días

    Lima, Perú Bionic Talent A tiempo completo

    **About the client**: Our client is based in Ohio, USA, and running a digital marketing agency and looking for an experienced Digital Marketing Manager to plan and execute killer marketing campaigns for his clients. Our client has a policy of “no jerks” for both clients and team members and is looking to grow its client-servicing team with exceptional...

  • Community Manager

    hace 1 día

    Lima, Perú MENTE Marketing & Estrategia A tiempo completo

    **Ubicación** Lima**Trabajo** Tiempo Completo**Salario** A tratar **Sobre el aviso**: - Publicado: Hace 14 horas **Salario**: A tratar **Localización**: Lima **Descripción**: ¿Buscas un trabajo con un excelente clima laboral? ¿Te apasiona el mundo digital? ¿Quieres explotar tu talento al máximo? MENTE es el lugar para ti. En MENTE Marketing &...

  • Community Manager

    hace 1 día

    Lima, Perú CASO Marketing & Diseño S.A.C. A tiempo completo

    **Ubicación** Jr. Germán Lapeyre 196, dpto 402, Surco**Trabajo** Tiempo Completo**Salario** A tratar **Sobre el aviso**: - Publicado: Hace 21 horas **Salario**: A tratar **Localización**: Lima **Descripción**: Agencia de Comunicaciones y Marketing Digital requiere un profesional para el puesto de Community Manager, con experiência en Redes...

  • Project Manager

    hace 7 días

    Lima, Perú Hitachi Energy Peru S.A. A tiempo completo

    Location: Lima, Lima, Peru Job ID: PE54979180 Date Posted: 2023-03-29 Company Name: Hitachi Energy Peru S.A. Profession (Job Category): Project/Program Management Job Schedule: Full time Remote: No **Job Description**: General information: Your background: Education: Electrical Engineering or electrician (desirable) Languages: Intermediate English...

  • Community Manager Diseñador

    hace 7 días

    Lima, Perú Agencia de Marketing A tiempo completo

    Agencia de marketing se encuentra en la búsqueda de un **COMMUNITY MANAGER - DISEÑADOR PUBLICITARIO** con alta dosis de creatividad para desarrollar la producción gráfica de nuestros clientes. **PERFIL** - Egresado/a de la carrera de diseño publicitario, diseño gráfico, diseño empresarial, comunicación audiovisual y afines - Experiência mínima de...

  • Comunity Manager

    hace 2 días

    Lima, Perú PROMSA PERU EIRL A tiempo completo

    Comunity manager Centro Médico Ginecológico ubicado en SMP, se encuentra en búsqueda de un personal (de preferencia mujer) para el puesto de Comunity Manager para formar parte de nuestro equipo de marketing. **Requisitos**: - Experiência de 06 meses como Community Manager. - Conocimientos en marketing y estrategias publicitarias - Experiência en...

  • Content Marketing Manager

    hace 4 días

    Lima, Perú General Motors A tiempo completo

    **Ubicación** Lima - Perú**Trabajo** Tiempo Completo**Salario** Sin especificar **Sobre el aviso**: - Publicado: Hace 36 minutos **Salario**: Sin especificar **Localización**: Lima **Descripción**: Nos encontramos en la búsqueda de un Content Marketing Manager & Marketing Lead **Contratación Laboral**: Tiempo...

  • Community Manager

    hace 1 día

    Lima, Perú CASO Marketing & Diseño S.A.C. A tiempo completo

    **Ubicación** Jr. Juan Germán Lapeyre 196, Surco**Trabajo** Tiempo Completo**Salario** A tratar **Sobre el aviso**: - Publicado: Hace 3 horas **Salario**: A tratar **Localización**: Lima **Descripción**: Consultora de Comunicaciones y Marketing Digital requiere un profesional en comunicaciones con experiência en Redes Sociales. Funciones: -...

  • Gestor de Marketing y Publicidad en Redes

    hace 2 días

    Lima, Perú JIP Marketing A tiempo completo

    Hola somos JIP MKT, una agencia digital que atiende a diversos clientes y estamos buscamos incorporar a nuestro equipo un GESTOR DE MARKETING Y PUBLICIDAD. **Funciones**: - Proponer nuevo contenido de tendencia. - Elaborar la grilla de contenido del mes. - Generar tráfico en las redes sociales. - Gestionar y Monitorear las redes sociales - Atender las...

  • ESG Manager

    Encontrado en: Talent PE C2 - hace 1 semana

    Callao District, Perú ProducePay A tiempo completo

    Produce Pay Inc. is a tech-based cash flow solution that provides domestic and foreign fresh produce farmers (growers) who ship to the U.S. with immediate access to distribution and financing. Produce Pay’s solutions provide the working capital for fresh-produce growers’ need to complete their harvest and grow.By leveraging our international network,...

  • Community Manager

    hace 5 días

    Lima, Perú Peru Tres Nortes S.A.C. A tiempo completo

    **Ubicación** Jirón Primero de Abril 315 - La Banda de Shilcayo - Tarapoto**Trabajo** Tiempo Completo**Salario** 2000 **Sobre el aviso**: - Publicado: Hace 2 horas **Salario**: S/. 2000 **Localización**: Amazonas **Descripción**: ¿Qué necesitas para unirte a nuestro equipo? - Profesional universitario o técnico en carreras de Marketing,...

  • Comunity Manager

    hace 2 días

    Lima, Perú CALME PERU A tiempo completo

    Empresa: CALMET CENTRO ESTETICO Ubicación: AV. AREQUIPA 1202 Estamos buscando un(a) Community Manager talentoso(a) y apasionado(a) para unirse a nuestro equipo. Como Community Manager, serás responsable de administrar y mantener la presencia en línea de nuestra empresa y establecer conexiones significativas con nuestra comunidad en línea. Serás la voz...

  • SEO Manager

    hace 4 días

    Lima, Perú Bionic Talent A tiempo completo

    **About the Client**: Our client is a leading digital marketing agency headquartered in the USA, urgently seeking an experienced SEO Manager to join their digital marketing team. They aim to develop tailored SEO solutions that drive organic growth and maximize online visibility for their diverse clientele. Committed to excellence, they are dedicated to...

  • Comunity Manager Marketing

    hace 5 días

    Lima, Perú Clínica Dizac A tiempo completo

    **Clínica dental** en el distrito de Ate, solicita Comunity manager con experiência en el rubro odontológico (deseable) **Requisitos**: - Bachiller o técnico de las carreras de marketing, comunicación, administración, publicidad o afines. - Amplio dominio y manejo de redes sociales, creación de videos. - Manejo de herramientas de diseño,...

  • Practicante de Marketing

    hace 2 días

    Lima, Perú ALEGROUP PERU A tiempo completo

    ¡Únete a nuestro equipo como Practicante de Marketing en ALEGROUP PERU! Somos una empresa peruana líder en el sector farmacéutico, cosmético y alimentario, ofreciendo servicios de almacenamiento, asesoría, consultoría, capacitación y representación. Como droguería, importamos, maquilamos, distribuimos y comercializamos productos sanitarios y...

  • HR Country Manager Peru

    hace 5 días

    Lima, Perú Royal HaskoningDHV A tiempo completo

    Are you an experienced HR Professional who is passionate about accelerating organisational capabilities, People, Culture and HR Operations? Would you like to work within an inspiring dynamic atmosphere in which organisational and operational advancement take central stage? Join our team today!_ The primary role is to ensure that excellent HR operations and...