Manager Traditional Trade Capability

hace 2 semanas

Lima, Perú The Coca-Cola Company A tiempo completo

Why being part of Coca-Cola Latin America?
We're accelerating our momentum as the fastest-growing large consumer goods company in Latin America.

People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.

We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.


Here's some of the things you'll be doing:

Responsible to implement system commercial capabilities for Traditional Trade, identifying key opportunities, to guarantee channel strategy implementation, delivering revenues, transactions and volume objectives.


Flexible Location.

Key Responsibilities:

  • Responsible for the deployment of Prospection & CCRM (Prospera) strategies for channel sustainability and customer longterm engagement.
  • Crosscollaborate with Availability & OOS to implement actions to increase key SKUs and combined coverage availability, as well as to significantly reduce OOS across the portfolio.
  • Establish performance tracking systems and reports to advance execution with focus on RED / PICOS implementation to rapidly achieve full potential. Connect with Execution Optimization to provide feedback from the marketplace and improve executional initiatives.
  • Partner with Channel Strategy, Affordability and Premiumization areas to support market plans to increase shopper accessibility, affordability and premiumization, supported by tools and capabilities brought thru Executional Intelligence area.
  • Work closely with the Bottlers and Franchise Leaders to improve internal processes, support tools implementation (eg. SFE/MFE) and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance gotomarket.
  • Leverages advanced analytics for opportunity identification and technology for solutions scalability.

General Requirements:

  • Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models
  • Outstanding influencing skills and crossfunctional collaborative working standards
  • This role requires knowledge of Commercial Execution and Bottlers Operation understanding and experience to work in collaboration with different stakeholders.
  • This role must be able to deep dive into the details of Commercial Capabilities to structure and analyze data to generate factbased analysis
  • Ability to drive crossfunctional support and crosssystem alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.
  • To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers. 23 years of experience in Commercial Execution, Market Development and Channel Strategy
  • Key Knowledge: commercial execution, market development, advanced analytics and solving problems, customer management, value to market.

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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