Sr. Specialist Brand Comms
hace 6 días
Purpose:
Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities:
- Support Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
- Support the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Support the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally to gain insights to provide feedback to Market
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
Key Relationships:
- PR agency
- Influencers
- Media agency
- Commercial areas
Knowledge Skills and Abilities:
- University degree in business administration or similar careers.
- Minimum 3 years experience in similar roles
Requisite Education and Experience / Minimum Qualifications:
- Advanced english
- Excel
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