Brand Lead

hace 2 semanas


Lima, Perú Sodimac A tiempo completo

Tottus Perú - Comunicación, Periodismo y Relaciones Públicas

Perú, Lima, Lima.

23 Nov 22

Funciones del cargo

1) Velar por el rol de la marca dentro del mercado peruano a través de las campañas de marketing y acciones de comunicación con la finalidad de cumplir con el ecosistema del negocio y los objetivos de la empresa tanto de marca (indicadores) como comerciales (ventas).
2) Proponer estrategias de comunicación integradas y omnicanales para las categorías comerciales con el fin de comunicar la propuesta de valor a través de un mensaje relevante, innovador y disruptivo, que responda a los objetivos y con los puntos de contacto idóneos para llegar a la audiencia, tanto a nível ATL (masivo), digital (performance), BTL (experiências) y de medios.
3) Desarrollar el brief estratégico hacia las agencias de publicidad y otras áreas del equipo de marketing con el fin de proporcionar toda la información necesaria e identificar oportunidades, para que la devolución de la propuesta creativa responda a las necesidades de la campaña.
4) Realizar seguimiento al calendario comercial de cara al cumplimiento de las campañas de acuerdo a las metas establecidas en las semanas comerciales, e identificar oportunidades de sinergia con otras categorías. Además, del manejo y seguimiento del presupuesto asignado por categoría / campaña.
5) Responsable entre el equipo comercial, marketing y agencias (proveedores) para negociaciones, acuerdos, validaciones, desarrollo e implementación de la comunicación con la finalidad de centralizar todos los esfuerzos en un solo líder.
5) Proponer acciones innovadoras donde se implementen nuevas tecnologías o tendencias en el mercado (nacional o internacional).

Requerimientos del cargo
- Bachiller o titulado universitario en Marketing, Negocios, Ingeniería industrial, admin. o afines
- Contar con 3 años de experiência en marketing y publicidad, o agencias de publicidad
- Experiência como jefatura de marketing o dirección de cuentas
- Conocimiento de ATL, digital y BTL (indispensable)
- Conocimiento de digital performance y medios (deseable)


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