Marketing Manager

Role Purpose The Marketing Manager responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas. The role translates market and customer insights into integrated go‑to‑market plans, orchestrates cross‑functional execution in public and private channels, and steers P&L, forecasting, and launch readiness for priority brands. Key Responsibilities - Build and own short/mid‑term brand strategies and integrated marketing plans for assigned products/indications, aligned to Business Unit objectives and therapeutic area priorities. - Translate customer, market, and competitor insights into clear value propositions, segmentation/targeting, channel mix, and omnichannel journeys. - Shape go‑to‑market models across private and public channels; adapt strategies to market access, reimbursement, and policy dynamics. - Ensure products manager capture and act on field intelligence to refine strategy. - Guide product manager to develop launch readiness plan and ensure execution for new indications/line extensions within scope; partner with Business Unit Director on major launches for strategic alignment. - Drive lifecycle strategies (positioning refresh, access pull‑through, evidence and content needs, tactical optimization) to sustain growth and share. - Own brand P&L for assigned portfolio set targets; manage spend and optimize across tactics and channels. - Lead demand and financial forecasting in partnership with Finance and Supply; monitor performance and course‑correct based on analytics and field feedback. - Help Product manager navigate and influence cross‑functional team (Access, Policy, Medical, Commercial, Regulatory, Legal, Finance) to deliver plans compliantly and on time. - Partner closely with Market Access and Policy to navigate tendering, reimbursement, and formulary dynamics in public and private sectors. - Align with Medical Affairs on evidence needs, scientific narratives. - Ensure promotional strategies & tactical plans development & timely delivery. - Facilitate coordination and interaction between Regional leads and Product manager. - Lead continuous market monitoring, competitor tracking, and opportunity/risk assessments; recommend actions with clear business impact. - Oversee internal approval workflows, sponsorships, and activity reviews with Legal/Compliance/Regulatory. - Ensure all activities adhere to local regulations, codes, and company policies. - Provide direction and coaching to Product Managers/Marketing analyst; contribute to team capability building. - Influence without authority across functions; represent Marketing in Business Unit forums when delegated by the Business Unit director. Qualifications - Education - Bachelor’s degree in Marketing, Business, Economics, Engineering, Pharmacy, Medicine, or related field. - Postgraduate/MBA in Marketing, Sales Management, or Business Management preferred. - Fluent English (essential). - Experience - 5–7 years of progressive experience in pharmaceutical marketing, including at least 3 years as Product Manager. - Therapeutic area experience in Oncology, Immunology, Vaccines, or Rare Diseases highly valued; multinational experience preferred. - Proven track record in P&L management, forecasting, and execution of integrated marketing plans across public and private channels. - Experience leading cross‑functional teams and contributing to launches. - Technical Skills - Proficiency with Office tools (Excel, PowerPoint); strong command of market audits (IQVIA, etc.). - Solid understanding of market access and policy environments; familiarity with tendering and reimbursement processes. Competencies - Strategic thinker with strong commercial acumen and analytical rigor. - Results‑oriented, persistent, and self‑motivated; able to prioritize and execute with discipline. - Excellent communication and stakeholder management; strong negotiation skills. - Leadership and team coaching; ability to influence across functions and levels. - Planning, organization, and follow‑through; resilience under pressure. - Patient‑ and customer‑centric mindset; high standards of ethics and compliance. Reporting Line - Reports to Business Unit Director. - Key interfaces: Medical Affairs, Market Access, Policy, Commercial/Sales, Finance, Legal, Regulatory, Strategy, and external stakeholders (HCPs, payers, institutions). Additional Information - Hybrid work arrangements. - Valid driving license required. - Travel required as needed. - Requisition ID: R379254. - Posting end date: 01/30/2026. #J-18808-Ljbffr