MARKETING SPECIALIST

hace 4 días

Lima Metropolitana, Perú Johnson & Johnson A tiempo completo

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

DE&I Statement

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

At Johnson & Johnson, we all belong.

We are searching for the best talent for a Marketing Specialist to be in Lima, Perú

General Summary

The Marketing Specialist is responsible for developing and leading the execution across Business Platforms and associated specialties' marketing plans, in alignment with the Regional BU strategy. Responsible for achieving Sales and GP targets, as well as for managing Marketing budgets for the BU(s). Partners with Commercial teams to provide required direction and support and to ensure the commercial execution that leads to achievement of business goals.

Responsibilities

1. Leads execution of the local Marketing Plan for the BU(s) in alignment with the Regional strategy and guidelines (includes: product launches, segmentation, pricing, target-customer definition, promotional and educational activities, marketing materials and samples, Sales Force training needs, etc.).
2. Portfolio Management: support the development of the adequate market approach for the BU portfolio. New Product Introduction, lifecycle management, portfolio optimization, segmentation and positioning.
3. Lead Pricing & Segmentation strategies as well as price lists for all responsible products in the BU portfolio.
4. Actively participates in key Business Processes and initiatives: Business Planning, Strategic Planning, Forecasting, special projects.
5. Builds strong partnership with the Commercial organization in order to gather customer insights, translate needs into commercial solutions, drive and support sales execution.
6. Performs regular Business Analytics and monitoring: Sales performance and trending, profitability (GP), investments, resource allocation, to ensure business effectiveness and profitability.
7. Develops Market Analytics and Market Research: Defines market size and potential, explores competitive dynamics, general market trends (e.g. procedure and product adoption, regulatory and reimbursement changes, etc.), gathers insights and VOC.
8. Builds strong relationships with Key Customers, KOLs and Scientific, identifies and supports the development of residents and future KOLs.
9. Meets with key physician practices and hospital marketing and administrative personnel to present marketing programs and procedure expansion solutions.
10. Partners with Regulatory Affairs to define priorities and follow-up/support local product registration in order to ensure business continuity and new product introduction in a timely manner and in alignment with the BU strategy.
11. Partners with Training and Medical Affairs to define/plan Training and Medical Education strategies and activities. Supports execution as required.
12. Creates and adapts Marketing Materials to support promotional and educational activities. Responsible for Marketing communications (internal and external).
13. Handles complex customer product questions and objections consistent with sales training methodology. Mentors less experienced specialists.
14. Cooperation with distributors including educational programs and product trainings for distributors sales force.

Qualifications

- Higher degree and at least 1-3 years of experience in sales or marketing / experience in Medtech industry as an advantage (or is preferable).
- Ability to build and maintain excellent relationships with clients and internal stakeholders.
- Ability to work across geographical and cultural borders, exerting leadership by influence.
- Excellent communication and presentation skills.
- Ability to work in a high-pressure environment.
- Good working proficiency in Spanish and English (both verbal and written).
- Willingness to travel.
- Strategic thinking, analytical skills, result-oriented, energetic, driven; team-player.
- Proficiency in MS Office.

This is what awaits YOU at J&J:

- An opportunity to be part of a global market leader.
- A dynamic and inspiring working environment.
- Many opportunities to work on challenging projects and assignments.
- An opportunity to participate in employee engagement activities on a voluntary basis based on individual preference.
- Possibilities for further personal as well as professional development.

Primary Location

Organization

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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