Lead Sleep Wellness Creative Strategist
hace 1 semana
Transform the sleep experience by joining Prosana, a growing DTC brand dedicated to redefining sleep wellness.
About the RoleWe're seeking a Creative Strategist to lead our marketing efforts and drive the development of high-performing campaigns that resonate with our audience.
You'll own the end-to-end creative process, from uncovering insights and developing ad strategies to analyzing performance and iterating for success. Your work will directly impact our growth and mission to redefine sleep wellness.
Responsibilities- Uncover trends and insights by doing thorough research, including tracking competitor ads, analyzing forums, reviews, and consumer narratives, to shape effective marketing strategies.
- Translate data into actionable campaigns by curating high-quality briefs, setting clear standards for creative outputs, and ensuring a seamless feedback loop for designers and video teams.
- Optimize ad performance by interpreting data, identifying winning elements, and iterating on successful concepts for continuous improvement.
- Develop creative strategies for new product launches to ensure impactful and on-brand campaigns tailored to market needs.
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