Creative Strategist Innovator
hace 6 días
We're on a mission to redefine sleep wellness and inspire millions to prioritize their restful nights. As our new Creative Strategist, you'll play a vital role in shaping the creative direction of our marketing efforts and leading the development of high-performing campaigns that resonate with our audience.
Your Mission:
- To develop and execute innovative campaigns that drive growth and align with our brand's ambitious goals.
- To own the end-to-end creative process, from uncovering insights and developing ad strategies to analyzing performance and iterating for success.
Key Responsibilities:
- Lead the development of high-performing campaigns that resonate with our audience.
- Manage end-to-end creative workflows and guide designers, video editors, and content creators toward exceptional outputs.
- Analyze campaign performance and iterate on successful concepts for continuous improvement.
Requirements:
- 3+ years of experience in creative strategy, working with DTC brands.
- Data-driven approach to performance marketing metrics and ability to translate data into actionable creative strategies.
- Experience managing multiple projects simultaneously, meeting deadlines, and thriving in a fast-paced environment.
Bonus Points:
- Experience working with sleep, wellness, or lifestyle brands.
- A network of UGC creators or influencers.
- Experience with TikTok or other emerging platforms.
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