Marketing Communications Specialist
hace 1 semana
ASUS is a global leader in technology and innovation, dedicated to shaping the future through impactful communication strategies and engagement with key media and press.
Job DescriptionWe are seeking a skilled Marketing Specialist (PR) to drive compelling content creation and PR event planning. As a key member of our team, you will play a crucial role in enhancing our brand's public image by managing press relations, organizing events, and creating strategic marketing plans.
Your work will directly contribute to increasing brand awareness, strengthening media connections, and ensuring ASUS remains at the forefront of the industry.
Responsibilities:- Develop and implement PR strategies to enhance brand visibility
- Manage relationships with media, journalists, and key bloggers and influencers
- Craft articles, press releases, and other PR content
- Plan and execute media events, product launches, and press conferences
- Monitor media coverage and analyze PR campaign effectiveness through KPIs
- Collaborate with internal teams to ensure consistent messaging and brand positioning
- More than 2 years' experience in similar roles
- Experience in event planning and execution, including product launches and press conferences
- Strong writing and storytelling skills
- Experience in executing digital strategies and social media strategies
- Excellent communication and negotiation skills, with a proactive and strategic mindset
- Experience in consumer electronics or tech is a plus
- Education: a bachelor's degree in marketing, communications, advertising, business administration, or related fields
- Languages: fluent English and Spanish
- Tools Knowledge Required: proficient in Microsoft PowerPoint, Excel, and Power BI
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