Field Marketing Specialist

Degree in Business Administration, Marketing or similar.
- Advanced English.
- Permanent, Full-time

The Field Marketing Specialist (FMS) builds the local face of Red Bull in their field in the most relevant way and in line with the global and local strategies and priorities. Build strong local networks including opinion-leaders and key influencers both online (social media) and offline. Create and implement marketing initiatives impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job.

**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:
**Strategic Direction and Rightness of Brand Priorities**:

- Work closely with the team on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
- Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.
- Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.
- Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
- Support the team in developing and executing specific local and regional Red Bull owned programs of the Sports Program.
- Develop and execute field marketing initiatives in the right sport scenes for Red Bull and local consumers.
- Build and activate relationships with key opinion leaders and important local networks within key sports for the region.
- Identify opportunities to leverage the national and international athlete portfolio in the region.
- Support in delivering a program with the right balance and involvement of 3rd party event properties in the right scenes.
- Support & implement culture marketing plans for the region, which are in line with local and regional needs.
- Support the development of a rich network in the fields of culture in general and music in particular.
- Support the team in building communication plans for local event activations.
- Support the creation of new format ideas and suggest possible adequate content for different channels.
- Maximize opportunities to create consumer touch points in earned and owned media through locally relevant stories/experiences and a superb media network.
- Contribute to the creation of a premium and aspirational local face of the brand in relevant and key scenes with a strong digital / social media footprint.

**Premium Appeal and Executional Excellence**:

- Support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
- Identify local heroes in relevant Red Bull scenes to bring them to the world of Red Bull.
- Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

**Consumer Collecting Program**:

- Set clear goals for the Consumer Collecting Program to drive trial that engages new users and expands the consumer base within universities in your region.
- Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
- Set clear sampling goals and program balance to drive trial that engages new users, offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region.
- Ensure sales support is a core part of the program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and New Business channels.
- Spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love.
- Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
- Ensure Student Marketeer have the required skills to conduct sales support activities thanks to great training tools like Ace of Sales.
- Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers.

**Marketing Innovation**:

- Support the team in developing, owning and executing new ideas that are locally relevant complementing the activation of global and regional initiatives.
- Based on the knowledge and understanding of the region, he